LONDON— Ireland reported revenue per available room increases of 11.8 percent to EUR60.30 for the 12-months to January 2013 period compared with the same timeframe prior year, according to STR Global, the leading provider of market data to the global hotel industry. The country’s performance benefited from improving demand levels with 4.9 percent more rooms occupied in the reviewed timeframe.
Because air and sea transport links in Cork were reduced over recent years, the market saw the only decrease in demand (-3.3 percent) of the selected Irish markets. Despite the decreases in demand and room availability (-4.4 percent), the market managed to improve its RevPAR (+3.2 percent) year on year.
The strengthening Irish hotel market coincides with the growing sample of hotels reporting monthly and daily performance data to STR Global. STR Global now tracks more than 18,100 rooms across the Irish Republic with the majority of rooms located in the Dublin market (12,500 rooms). This represents an increase in the number of rooms tracked across the country by 23.5 percent and by 25.6 percent for the Dublin market compared with March 2012.
“We are delighted to be assisting more and more hotels across the Irish Republic with our reports and access to market intelligence”, commented Elizabeth Randall Winkle, managing director of STR Global. “Irish hoteliers have come through very tough market conditions, and we are looking forward to be able to assist our current and future clients with the market knowledge they need to make informed decisions”.
+44 (0)207 922 1965
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305