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STR Global: Asia/Pacific results for February
March 25 2013

The Asia/Pacific region’s occupancy ended the month with an 8.1% decrease to 62.5%; its ADR increased 3.5% to $135.50; and its RevPAR was down 4.8% to $84.76.

LONDON—Hotels in the Asia/Pacific region experienced mixed results in the three key performance metrics in February 2013 when reported in U.S. dollars, according to data compiled by STR Global.
 
In February, the Asia/Pacific region’s occupancy ended the month with an 8.1-percent decrease to 62.5 percent, its average daily rate increased 3.5 percent to US$135.50 and its revenue per available room was down 4.8 percent to US$84.76.

“The region saw strong performance increases across all three key metrics”, said Elizabeth Winkle, managing director of STR Global. “However, China primarily saw decreases across the country due to the Chinese New Year, which fell on 9 February this year (compared with 23 January 2012). The country saw steep declines in both occupancy (-19.9 percent to 48.9 percent) and RevPAR (-13.8 percent to US$52.49). Historically, hotels see a dip in performance during the New Year celebrations as national holidays is observed and commercial activities decrease”.  

Highlights from key market performers for February in local currency (year-over-year comparisons):

  • Bangkok, Thailand, rose 10.7 percent to 83.5 percent, reporting the largest occupancy increase.
  • Beijing, China (-29.4 percent to 45.3 percent), and Shanghai, China (-29.0 percent to 43.3 percent), posted the largest occupancy decreases for the month.
  • Four markets experienced double-digit ADR increases:  Jakarta, Indonesia (+20.6 percent to IDR1,083,227.38); Bali, Indonesia (+16.9 percent to IDR1,302,882.66); Phuket, Thailand (+13.6 percent to THB5,276.98); and Tokyo, Japan (+10.3 percent to JPY15,016.74).
  • Ho Chi Minh City, Vietnam, fell 13.9 percent in ADR to VND2,520,607.40, reporting the largest decrease in that metric. Beijing followed with an 11.4-percent decrease in ADR to CNY527.62.
  • Four markets achieved RevPAR increases of more than 15 percent: Phuket (+21.0 percent to THB4,756.75); Bali (+19.5 percent to IDR832,071.37); Osaka, Japan (+18.3 percent to JPY8,365.03); and Bangkok (+17.1 percent to THB2,733.03).
  • Beijing (-37.4 percent to CNY238.85) and Shanghai (-34.6 percent to CNY251.15) reported the largest RevPAR decreases.

Highlights from key market performers for February in U.S. dollars (year-over-year comparisons):
 

  • Phuket (+15.7 percent to US$176.67) reported the largest ADR increase in February, followed by Jakarta (+13.3 percent to US$111.46) and Manila, Philippines (+10.9 percent to US$136.80).
  • Delhi-NCR, India, fell 18.3 percent in ADR to US$145.04, posting the largest decrease in that metric.
  • Three markets experienced RevPAR increases of more than 10 percent: Phuket (+23.2 percent to US$159.25); Bangkok (+19.3 percent to US$91.50); and Bali (+12.2 percent to US$85.62).
  • Beijing (-37.2 percent to US$37.97) and Shanghai (-34.5 percent to US$39.93) reported the largest RevPAR decreases for the month.
     

View the global hotel review for the month of February.

Media contacts:

Naureen Ahmed
Manager, Marketing & Analysis
STR Global
NAhmed@strglobal.com
+44 (0)207 922 1965

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305

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