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STR Global: MEA results for February
March 25 2013

The region reported a 6.4% increase in occupancy to 66.4%; a 2.9% increase in ADR to $176.55; and a 9.5% increase in RevPAR to $117.24.

LONDON—The Middle East/Africa region reported positive performance results in February 2013 when reported in U.S. dollars, according to data compiled by STR Global.

The region reported a 6.4-percent increase in occupancy to 66.4 percent, a 2.9-percent increase in average daily rate to US$176.55 and a 9.5-percent increase in revenue per available room to US$117.24.

“The Middle East/Africa region reported positive performance increases across the board”, said Elizabeth Winkle, managing director of STR Global.

“Dubai in particular reported significant increases in both supply and demand within the Luxury segment, illustrating the market’s appetite for these hotels”, she added. “However, the emirate’s Upper Midscale, Midscale and Economy segments collectively saw the highest ADR growth in both February and year-end 2012 data.”

Highlights among the region’s key markets for February 2013 include (year-over-year comparisons, all currency in U.S. dollars):

  • Three markets experienced double-digit occupancy increases: Abu Dhabi, United Arab Emirates (+18.3 percent to 76.4 percent); Muscat, Oman (+16.2 percent to 83.0 percent); and Cape Town, South Africa (+13.1 percent to 83.6 percent).
  • Amman, Jordan, fell 31.9 percent in occupancy to 53.6 percent, posting the largest decrease in that metric.
  • Jeddah, Saudi Arabia, increased 10.3 percent in ADR to US$227.49, reporting the only double-digit increase in that metric.
  • Beirut, Lebanon, reported the largest ADR decrease, falling 19.8 percent to US$156.07.
  • Four markets achieved double-digit RevPAR increases: Abu Dhabi (+24.2 percent to US$143.41); Muscat (+15.8 percent to US$205.47); Jeddah (+10.5 percent to US$179.95); and Dubai, United Arab Emirates (+10.4 percent to US$238.36).
  • Amman (-25.8 percent to US$83.83) and Beirut (-25.6 percent to US$83.27) reported the largest RevPAR decreases for the month.

View the global hotel review for the month of February.

Media contacts:

Naureen Ahmed
Manager, Marketing & Analysis
STR Global
NAhmed@strglobal.com
+44 (0)207 922 1965

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
 

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