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STR Global: Europe hotel results for May
June 21 2013

The European hotel industry posted mostly positive results in year-over-year metrics for May 2013, according to data compiled by STR Global.

LONDON—The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for May 2013, according to data compiled by STR Global.

“Whilst Europe continues to post flat growth year-to-date 2013, Southern Europe is the only region to post some positive results in revenue per available room in euro terms. The area grew 3.3 percent, which was driven by both occupancy and average daily rate increases”, said Elizabeth Winkle, managing director of STR Global. “Markets such as Istanbul, with at a 10.8-percent growth in YTD ADR, are helping drive this up. However, the recent unrest in Istanbul has put Turkey at a crossroads and critical juncture.  As preliminary daily figures in June show, demand has fallen in excess of 20 percent and if the situation continues and/or escalates, then I would expect to see displacement as we did in Egypt in 2011, where the effects of that displaced demand are still impacting Egypt’s tourism recovery”.

Highlights from key market performers for May 2013 include (year-over-year comparisons, all currency in euros):

  • Bratislava, Slovakia (+14.1 percent to 63.4 percent), and Budapest, Hungary (+13.2 percent to 82.1 percent), reported the largest occupancy increases for the month.
  • Bucharest, Romania, fell 6.1 in occupancy 58.1 percent, reporting the largest decrease in that metric.
  • Three markets experienced double-digit average-daily-rate increases: Frankfurt, Germany (+12.9 percent to EUR122.35); Vilnius, Lithuania (12.3 percent to EUR59.43); and Copenhagen, Denmark (+10.2 percent to EUR117.98).
  • Warsaw, Poland (-15.3 percent to EUR72.34), and Bucharest (-12.7 percent to EUR74.60), posted the largest ADR decreases in May.
  • Five markets achieved revenue-per-available-room increases of more than 10 percent: Vilnius (+20.1 percent to EUR44.80); Dublin, Ireland (+16.4 percent to EUR79.67); Copenhagen (+15.7 percent to EUR93.58); Budapest (+14.8 percent to EUR60.01); and Athens, Greece (+12.3 percent to EUR63.98).
  • Bucharest fell 18.0 percent in RevPAR to EUR43.33, reporting the largest decrease in that metric.

View the global hotel review for the month of May.

Media contacts:

Naureen Ahmed
Manager, Marketing & Analysis
STR Global
+44 (0)207 922 1965

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305

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