This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR Global: Europe hotel results for May
June 21 2013

The European hotel industry posted mostly positive results in year-over-year metrics for May 2013, according to data compiled by STR Global.

LONDON—The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for May 2013, according to data compiled by STR Global.

“Whilst Europe continues to post flat growth year-to-date 2013, Southern Europe is the only region to post some positive results in revenue per available room in euro terms. The area grew 3.3 percent, which was driven by both occupancy and average daily rate increases”, said Elizabeth Winkle, managing director of STR Global. “Markets such as Istanbul, with at a 10.8-percent growth in YTD ADR, are helping drive this up. However, the recent unrest in Istanbul has put Turkey at a crossroads and critical juncture.  As preliminary daily figures in June show, demand has fallen in excess of 20 percent and if the situation continues and/or escalates, then I would expect to see displacement as we did in Egypt in 2011, where the effects of that displaced demand are still impacting Egypt’s tourism recovery”.

Highlights from key market performers for May 2013 include (year-over-year comparisons, all currency in euros):

  • Bratislava, Slovakia (+14.1 percent to 63.4 percent), and Budapest, Hungary (+13.2 percent to 82.1 percent), reported the largest occupancy increases for the month.
  • Bucharest, Romania, fell 6.1 in occupancy 58.1 percent, reporting the largest decrease in that metric.
  • Three markets experienced double-digit average-daily-rate increases: Frankfurt, Germany (+12.9 percent to EUR122.35); Vilnius, Lithuania (12.3 percent to EUR59.43); and Copenhagen, Denmark (+10.2 percent to EUR117.98).
  • Warsaw, Poland (-15.3 percent to EUR72.34), and Bucharest (-12.7 percent to EUR74.60), posted the largest ADR decreases in May.
  • Five markets achieved revenue-per-available-room increases of more than 10 percent: Vilnius (+20.1 percent to EUR44.80); Dublin, Ireland (+16.4 percent to EUR79.67); Copenhagen (+15.7 percent to EUR93.58); Budapest (+14.8 percent to EUR60.01); and Athens, Greece (+12.3 percent to EUR63.98).
  • Bucharest fell 18.0 percent in RevPAR to EUR43.33, reporting the largest decrease in that metric.



View the global hotel review for the month of May.

Media contacts:

Naureen Ahmed
Manager, Marketing & Analysis
STR Global
NAhmed@strglobal.com
+44 (0)207 922 1965

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305

COMMENTS   Show All
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

TRENDING
Hoteliers can learn from Airbnb’s rebrand
The secret to millennial loyalty? Service
The biggest challenge facing hoteliers
Revenue management tips to capture more demand
Hotel cycle moving to consolidation phase
How to implement a rooms upselling program
VIDEO
NYU Investment Conference Recap
Hunter Hotel Conference postgame wrap
Bazin outlines Accor investment strategy
Accor's Bazin talks growth
Sébastien Bazin's view from the top
LATEST NEWS
Gaining global ground takes persistence, risks
Regulating e-cigarette usage in hotels
Newly public EasyHotel plans ownership gains
Investors aim to fill Dubai’s mid-market void
Starwood’s appeal to investors falls flat
Paris submarket aspires to be next MICE mecca
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
        
Copyright © 2004 - 2014 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy