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STR reports U.S. performance for week ending 11 July 2009
July 16 2009

The U.S. hotel industry posted declines in all three key performance measurements during the week of 5-11 July 2009, according to STR.

HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 5-11 July 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 9.7 percent to end the week at 60.3 percent. Average daily rate dropped 9.6 percent to finish the week at US$93.97. Revenue per available room for the week decreased 18.4 percent to finish at US$56.65.

Among the Top 25 Markets, New Orleans, Louisiana, was the only market to report increases in all three key metrics. Occupancy rose 4.1 percent to 59.2 percent; ADR increased 1.2 percent to US$100.96; and RevPAR reported a 5.3-percent jump to US$59.75.

Other highlights from the Top 25 Markets include (in year-over-year comparisons):

• Minneapolis-St. Paul, Minnesota-Wisconsin, was virtually flat in occupancy change for the week, reporting a 0.1-percent decrease to 67.5 percent. The market also reported the smallest decrease in both ADR and RevPAR, down 2.4 percent to US$95.99 and 2.5 percent to US$64.81, respectively.
• Two markets reported occupancy decreases of more than 20 percent: Houston, Texas (-22.6 percent to 53.0 percent), and Detroit, Michigan (-20.2 percent to 49.5 percent).
• New York, New York, experienced the largest decrease in ADR, dropping 26.6 percent to US$179.83. Four other markets reported ADR decreases of more than 15 percent: San Francisco/San Mateo, California (-19.7 percent to US$117.95); Oahu Island, Hawaii (-18.1 percent to US$149.05); Houston (-17.9 percent to US$85.66); and San Diego, California (-15.3 percent to US$124.30).
• Six markets reported RevPAR decreases of 25 percent or more: Houston (-36.5 percent to US$45.43); New York (-32.0 percent to US$134.69); Detroit (-28.0 percent to US$36.97); San Francisco/San Mateo (-25.7 percent to US$88.70); Los Angeles-Long Beach (-25.6 percent to US$72.73); and Nashville, Tennessee (-25.0 percent to US$47.72).

View U.S. Hotel Review for week ending 11 July.

About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit
www.strglobal.com or www.HotelNewsNow.com.

Media contacts:
Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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