This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR Global posts Americas performance results for June 2009
July 27 2009

In year-over-year comparisons, occupancy for the region dropped 9.8 percent to 61.3 percent; average daily rate declined 10.6 percent to US$97.96; and revenue per available room decreased 19.4 percent to US$60.05.

LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for June 2009, according to data compiled by STR and STR Global.

In year-over-year comparisons, occupancy for the region dropped 9.8 percent to 61.3 percent; average daily rate declined 10.6 percent to US$97.96; and revenue per available room decreased 19.4 percent to US$60.05.

Rio de Janeiro, Brazil, was the only key market to experience an occupancy increase, rising 13.7 percent to 61.3 percent. Washington, D.C., was virtually flat for the month, reporting a 0.8-percent occupancy decrease to 76.6 percent. Mexico City, Mexico, reported the largest occupancy decrease, dropping 23.2 percent in occupancy to 49.9 percent. Santiago, Chile (-21.0 percent to 53.9 percent) and Buenos Aires, Argentina (-20.5 percent to 49.8 percent) also reported occupancy decreases of more than 20 percent.

Washington, D.C., reported the smallest ADR decrease, down 4.2 percent to US$148.42. Five markets experienced ADR decreases of more than 20 percent: New York, New York (-30.4 percent to US$199.08); Montreal, Canada (-28.8 percent to US$115.58); Toronto, Canada (-24.8 percent to US$115.94); San Francisco, California (-22.3 percent to US$126.87); and Vancouver, Canada (-20.6 percent to US$128.87).

Rio de Janeiro was virtually flat in RevPAR for the month, down 0.5 percent to US$86.24. Washington, D.C., was the only other market to experience a single-digit RevPAR decrease, falling 5.0 percent to US$113.65. Seven key markets reported RevPAR decreases of more than 30 percent: Mexico City (-38.2 percent to US$53.04); Montreal (-37.6 percent to US$72.55); New York (-34.9 percent to US$163.11); Toronto (-34.2 percent to US$78.31); Vancouver (-32.9 percent to US$90.17); Alberta, Canada (-32.5 percent to US$77.06); and Buenos Aires (-31.8 percent to US$62.56).

Performances of key countries in June (all monetary units in local currency):
Country Occupancy % change ADR % change RevPAR % change
Argentina  46.8% -19.0% ARS441.14 +6.9% ARS206.50 -13.4%
Brazil 63.3% -5.3% BRL179.51 +6.7% BRL113.62 +1.0%
Canada 64.6% -11.0% CAD130.67 -8.9% CAD84.41 -18.9%
Mexico 48.0% -22.0% MXN1091.83 -5.4% MXN523.77 -26.2%
United States 61.3% -9.7% USD96.77 -9.9% USD59.34 -18.6%
*percentages are increases/decreases for June 2009 vs. June 2008
Source: STR and STR Global

View Global Hotel Review pdf for June 2009.

About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit or

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
+44 (0)207 922 1961

Jeff Higley
Director of Communications/Editorial Director, Digital Media
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
+1 (615) 824-8664 ext. 3305

Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

Baha Mar faces major challenges, high stakes
Purpose-built soft brands on the rise
Post-CEO exit, Starwood urges unit growth
Why Lightstone bet $1b on fledgling Moxy
The workhorse brands
The threat most hoteliers are ignoring
Mama Shelter brand a family affair
Video: IHIF 2015 Day One recap
Video: IHIF 2015 Day Two recap
Video: IHIF 2015 Day Three recap
Hilton's Holthouser talks economy segment
Hunter Conference Day Two: Back to reality
Banks put onus on due diligence and management
Video: Hunter Conference Day Two recap
Deal flow to ebb in 2015
The threat most hoteliers are ignoring
US hotel renovations list
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy