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STR reports US hotel performance for week ending 25 July 2009
July 30 2009

In year-over-year measurements, the industry’s occupancy fell 7.9 percent to 67.0 percent, average daily rate dropped 9.1 percent to US$98.13 and revenue per available room decreased 16.3 percent to US$65.77.

HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 19-25 July 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 7.9 percent to end the week at 67.0 percent. Average daily rate dropped 9.1 percent to finish the week at US$98.13. Revenue per available room for the week decreased 16.3 percent to finish at US$65.77.

Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, up 4.7 percent to 70.4 percent. Nashville, Tennessee (+0.9 percent to 64.4 percent) and Oahu Island, Hawaii (+0.9 percent to 84.9 percent) were the only other markets to experience an occupancy increase. Detroit, Michigan, reported the largest occupancy decline, falling 18.5 percent to 55.0 percent, followed by St. Louis, Missouri-Illinois (-16.4 percent to 63.7 percent).

Atlanta, Georgia, came in virtually flat for the week with a 0.5-percent decrease in ADR to US$89.36, reporting the smallest decrease among the top markets. New York, New York, experienced the largest ADR decrease, falling 28.3 percent to US$187.59. Two other markets posted ADR declines of more than 15 percent: Oahu Island (-16.5 percent to US$153.10) and San Francisco/San Mateo, California (-16.2 percent to US$131.43).

Two of the Top 25 Markets reported RevPAR decreases of less than 5 percent: Atlanta (-4.1 percent to US$54.90) and New Orleans (-2.5 percent to US$69.90). New York experienced the largest RevPAR decline, dropping 33.1 percent to US$157.45, followed by St. Louis (-26.4 percent to US$51.12) and Detroit (-26.4 percent to US$43.02).

View U.S. Hotel Review for week ending 25 July.

About STR & STR Global:

For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit or

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Director of Communications/Editorial Director, Digital Media
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