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STR Global: Americas results March 2010
April 22 2010

The Americas region recorded mixed results in the three key performance metrics when reported in U.S. dollars for March 2010.

LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded mixed results in the three key performance metrics when reported in U.S. dollars for March 2010, according to data compiled by STR and STR Global.

In March 2010, the region’s occupancy rose 5.7 percent to 58.2 percent, average daily rate ended the monthly virtually flat with a 0.8-percent decrease to US$100.57, and revenue per available room increased 4.8 percent to US$58.53.

Among the key markets, Boston, Massachusetts, reported the largest occupancy increase, rising 18.0 percent to 62.3 percent, followed by Sao Paulo, Brazil (+16.6 percent to 71.6 percent), and New York, New York (+16.0 percent to 81.4 percent). Santiago, Chile, posted the only double-digit occupancy decrease, falling 29.7 percent to 48.6 percent.

Three markets experienced ADR increases of 25 percent or more: Sao Paulo (+35.2 percent to US$108.55); Vancouver, British Columbia (+31.9 percent to US$134.14); and Rio de Janeiro, Brazil (+29.2 percent to US$165.59). Chicago, Illinois, reported the largest ADR decrease, falling 8.2 percent to US$98.77, followed by Buenos Aires, Argentina (-7.2 percent to US$142.61), and San Juan, Argentina (-6.5 percent to US$186.49).

Sao Paulo posted the largest RevPAR increase for the month, up 57.6 percent to US$77.74, followed by Rio de Janeiro with a 39.8-percent increase to US$126.42. Two markets reported RevPAR decreases: Santiago (-18.8 percent to US$80.66) and Chicago (-1.1 percent to US$54.57).

Performances of key countries in March (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Argentina

60.0%

+7.3%

ARS520.40

-1.6%

ARS315.46

+5.5%

Brazil

70.9%

+13.4%

BRL196.02

+2.1%

BRL138.95

+15.8%

Canada

56.6%

+2.7%

CAD123.17

-0.1%

CAD69.72

+2.6%

Mexico

61.0%

+2.9%

MXN1416.84

-14.8%

MXN864.40

-12.4%

United States

57.9%

+5.9%

USD97.90

-2.0%

USD56.67

+3.8%

*percentages are increases/decreases for March 2010 vs. March 2009 (Source: STR Global)

View Global Hotel Review for March 2010.

About STR Global:

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@str.com
+1 (615) 824-8664 ext. 3305

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