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STR: Holiday weekend gives chain scales a boost
June 4 2010

All seven chain-scale segments reported double-digit occupancy and RevPAR increases for the week ending 29 May 2010.

By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—The seven chain scale segments all reported double-digit occupancy and revenue-per-available-room increases during the week of 23-29 May 2010, according to data from STR.

Occupancy figures indicate the upscale segment (+25.8 percent to 69.2 percent) and the upper-upscale segment (+25.3 percent to 71.3 percent) reported the largest increases, followed by the midscale-without-food-and-beverage segment with a 21.0-percent increase to 62.5 percent.

Two segments experienced RevPAR increases of more than 30 percent: the upper-upscale segment (+32.9 percent to US$100.61) and the upscale segment (+30.7 percent to US$74.19).

The economy segment was the only one to report a decrease in any of the three key performance metrics, down 2.0 percent in ADR to US$51.64.

"Performance, especially occupancy percent changes, are way up this week, due mainly to the easy comparables,” said Steve Hood, VP at STR. “Because of the calendar switch, we are comparing the week before Memorial Day this year to the week after Memorial Day last year. If you compare dates relative to Memorial Day, then the occupancy numbers were stronger than 2009, but still generally weaker than 2008 and prior years."

Overall, the U.S. industry’s occupancy increased 19.1 percent to 61.3 percent, average daily rate was up 4.3 percent to US$97.21, and RevPAR rose 24.2 percent to US$59.56.

Among the Top 25 Markets, New Orleans, Louisiana, led the increases in all three key metrics. The market’s occupancy rose 49.4 percent to 66.5 percent, ADR was up 24.0 percent to US$116.88, and RevPAR soared 85.4 percent to US$77.75.

Orlando, Florida, reported the only decrease in occupancy, falling 0.8 percent to 55.6 percent.

New York, New York, rose 21.8 percent in ADR to US$229.06, followed by San Francisco/San Mateo, California (+17.3 percent to US$135.19), and Washington, D.C. (15.8 percent increase to US$145.16). Orlando dropped 21.2 percent to US$83.15, reporting the largest ADR decrease.

Orlando reported the only RevPAR decrease, falling 21.8 percent to US$46.22.

Source: STR

Source: STR

Source: STR

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