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STR Global: Middle East/Africa results for May 2010
June 22 2010

The Middle East/Africa region reported favourable results in the three key measurements for May 2010 when reported in U.S. dollars, according to data compiled by STR Global.

HNN Newswire

LONDON—The Middle East/Africa region reported favourable results in the three key measurements for May 2010 when reported in U.S. dollars, according to data compiled by STR Global.

The region’s occupancy ended the month virtually flat with a 0.8-percent increase to 62.2 percent, average daily rate increased 1.3 percent to US$144.35, and revenue per available room grew 2.1 percent to US$89.75.

Highlights among the region’s key markets for May include (year-over-year comparisons, all currency in U.S. dollars):

• Amman, Jordan, reported the largest occupancy increase, rising 13.9 percent to 71.1 percent, followed by Dubai, United Arab Emirates, with an 8.1-percent increase to 70.4 percent.
• Abu Dhabi, UAE, reported the largest decreases in all three key metrics: Occupancy fell 24.8 percent to 55.2 percent; ADR dropped 37.0 percent to US$188.86; and RevPAR decreased 52.6 percent to US$104.17.
• Johannesburg, South Africa, was the only market, besides Abu Dhabi, to report a double-digit occupancy decrease, falling 11.1 percent to 57.7 percent.
• Two markets posted double-digit ADR increases: Beirut, Lebanon (+27.4 percent to US$210.57), and Johannesburg (+19.5 percent to US$106.53).
• Muscat, Oman, fell 8.8 percent in ADR to US$202.42, followed by Dubai with a 7.4-percent decrease to US$191.94.
• Beirut rose 24.6 percent in RevPAR to US$147.66, followed by Amman with a 17.8-percent increase to US$114.44.

Performances of key countries in May (all monetary units in local currency):



% change


% change


% change








Saudi Arabia







South Africa







United Arab Emirates







*percentages are increases/decreases for May 2010 vs. May 2009

“We saw good performances across Africa outbalancing performance in the Middle East for May,’ said Elizabeth Randall, STR Global’s managing director. “The build-up to the World Cup didn’t translate into occupancy growth for the Southern Africa region, declining 5 percent compared to May 2009. That gave the region the lowest occupancy (55 percent) of the global sub-regions. On the other hand Northern Africa achieved the highest occupancy (70 percent) of all sub-regions.”

About STR Global:

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and For more information, please visit

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
+1 (615) 824-8664 ext. 3305




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