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Latino Hotel Association forms alliance with STR
October 12 2010

Under terms of the agreement, LHA members will provide historical operating data from their hotels to STR, and LHA members will receive special pricing for a variety of STR products.

HOUSTON, October 13, 2010—The Latino Hotel Association (LHA), a newly formed global organization dedicated to expanding Latino ownership, leadership and commerce in the hotel industry, today announced that it has formed a strategic alliance with STR, the hotel industry’s leading data provider. 

Under terms of the agreement, LHA members will provide historical operating data from their hotels to STR, and LHA members will receive special pricing for a variety of STR products.  “This is the win-win situation for LHA and for the hotel industry,” said Angela Gonzales-Rowe, president and founder of LHA.  “Our members will benefit from greater access to market intelligence, and as we grow internationally we will provide STR with data they might not otherwise have obtained.”

“The Latino community on a global basis is a major force in the hotel industry,” said Amanda Hite, STR’s chief strategy officer.  “While our initial focus with LHA will be in the U.S. & Mexico, South and Central America have tremendous long-term growth potential as their economies expand and hotels, especially international brands, gain more traction.  This relationship with LHA members will allow us to add greater depth to our database, and we look forward to expanding our relationship with them.”

About the Latino Hotel Association
Headquartered in suburban Houston, LHA is a worldwide, non-profit association dedicated to increasing Latino participation in the hospitality industry, to include ownership, leadership and commerce.  The organization provides education, international and regional conferences and networking opportunities with the leading hotel companies in the world.  Additional information is available at the association’s website,

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and For more information, please visit

Jerry Daly, Chris Daly
Daly Gray Public Relations
(703) 435-6293

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