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STR: Upper-upscale reports softer week
November 4 2010

The upper-upscale segment showed softness in weekly performance during the week ending 30 October 2010, according to data from STR.

Highlights
  • The upper-upscale segment fell 0.2% in ADR, reporting the only decrease among the chain-scale segment in that metric.
  • Overall, the industry reported double-digit increases in both occupancy and RevPAR.
  • Among the top 25 markets, Washington, D.C., experienced the largest ADR and RevPAR increases.
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—The upper-upscale segment showed some softness in weekly performance during the week ending 30 October 2010, according to data from STR.

The segment was the only chain-scale segment to experience a decrease in any of the three performance metrics, falling 0.2% in average daily rate to US$151.76. The segment also reported the smallest increases in occupancy (+8.9% to 71.3%) and revenue per available room (+8.7% to US$108.16) among the chain-scale segments.

Overall the industry’s occupancy increased 11.7% to 57.9%, ADR was up 0.7% to US$99.84, and RevPAR ended the week up 12.5% to US$57.76.

“One week doesn’t make a trend, but there is mild concern that the pre-negotiated rates and comps from last year are catching up with group and convention hotels,” said Brad Garner, STR’s COO.”It’s certainly something we’ll be monitoring in the coming weeks and its potential impact on industry wide ADRs moving forward.”

Among the chain-scale segment, the midscale-with-food-and-beverage segment reported the largest occupancy increase, rising 13.6% to 50.0%, followed by the midscale-without-food-and-beverage segment (+12.4% to 58.5%) and the independent segment (+12.4% to 54.4%).

The midscale-with-food-and-beverage segment (+16.1% to US$41.32) and the luxury segment (+15.2% to US$176.83) reported the largest RevPAR increases for the week.

Among the top 25 markets, Detroit, Michigan, reported the largest occupancy increase, rising 24.6% to 58.4%. Three markets posted occupancy decreases: Anaheim-Santa Ana, California (-3.8% to 63.0%); San Diego, California (-3.8% to 61.1%); and New York, New York (-0.8% to 84.5%).

Washington, D.C., rose 8.3% in ADR to US$166.93, reporting the largest increase in that metric. San Diego, California, posted the only double-digit ADR decrease, falling 11.4% to US$124.63.

Washington, D.C., reported the largest RevPAR increase, rising 33.5% to US$136.77, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 29.1% increase to US$64.57. San Diego fell 14.8% to US$76.16, experiencing the largest decrease in that metric.

Source: STR

Source: STR

Source: STR

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