This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR: Upper-upscale reports softer week
November 4 2010

The upper-upscale segment showed softness in weekly performance during the week ending 30 October 2010, according to data from STR.

Highlights
  • The upper-upscale segment fell 0.2% in ADR, reporting the only decrease among the chain-scale segment in that metric.
  • Overall, the industry reported double-digit increases in both occupancy and RevPAR.
  • Among the top 25 markets, Washington, D.C., experienced the largest ADR and RevPAR increases.
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—The upper-upscale segment showed some softness in weekly performance during the week ending 30 October 2010, according to data from STR.

The segment was the only chain-scale segment to experience a decrease in any of the three performance metrics, falling 0.2% in average daily rate to US$151.76. The segment also reported the smallest increases in occupancy (+8.9% to 71.3%) and revenue per available room (+8.7% to US$108.16) among the chain-scale segments.

Overall the industry’s occupancy increased 11.7% to 57.9%, ADR was up 0.7% to US$99.84, and RevPAR ended the week up 12.5% to US$57.76.

“One week doesn’t make a trend, but there is mild concern that the pre-negotiated rates and comps from last year are catching up with group and convention hotels,” said Brad Garner, STR’s COO.”It’s certainly something we’ll be monitoring in the coming weeks and its potential impact on industry wide ADRs moving forward.”

Among the chain-scale segment, the midscale-with-food-and-beverage segment reported the largest occupancy increase, rising 13.6% to 50.0%, followed by the midscale-without-food-and-beverage segment (+12.4% to 58.5%) and the independent segment (+12.4% to 54.4%).

The midscale-with-food-and-beverage segment (+16.1% to US$41.32) and the luxury segment (+15.2% to US$176.83) reported the largest RevPAR increases for the week.

Among the top 25 markets, Detroit, Michigan, reported the largest occupancy increase, rising 24.6% to 58.4%. Three markets posted occupancy decreases: Anaheim-Santa Ana, California (-3.8% to 63.0%); San Diego, California (-3.8% to 61.1%); and New York, New York (-0.8% to 84.5%).

Washington, D.C., rose 8.3% in ADR to US$166.93, reporting the largest increase in that metric. San Diego, California, posted the only double-digit ADR decrease, falling 11.4% to US$124.63.

Washington, D.C., reported the largest RevPAR increase, rising 33.5% to US$136.77, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 29.1% increase to US$64.57. San Diego fell 14.8% to US$76.16, experiencing the largest decrease in that metric.

Source: STR

Source: STR

Source: STR

COMMENTS   Show All
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

TRENDING
Exclusive: Hilton adds Canopy lifestyle brand
Best Western introduces two new brands
A hotelman gives Airbnb a try
Reviews increasingly drive booking decisions
Canopy by Hilton: ‘It’s all about mindset’
When bad online reviews are good for you
VIDEO
US supply growth not a problem
Low supply, group biz boost hotel sector
HDC attendees discuss revenue strategies
Hotel Data Conference: Day Two in review
Hotel Data Conference: Day One in review
LATEST NEWS
Manage mega events in context to reap results
Will group business return to Europe?
How to be a revenue leader of the 21st century
Business plans trump brands, lenders say
Profiling hotel profits: Occupancy or ADR?
Panel dissects customer acquisition costs
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
        
Copyright © 2004 - 2014 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy