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STR: Canada results for week ending 1 January
January 6 2011

The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 26 December 2010-1 January 2011, according to data from STR.

Highlights
  • The industry's occupancy rose 4.3 percent, ADR dropped 1.6 percent, and RevPAR increased 2.4 percent.
  • Manitoba reported the largest occupancy and RevPAR increases.
  • Prince Edward Island experienced the largest occupancy and RevPAR decreases.

HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 26 December 2010-1 January 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry’s occupancy was up 4.3 percent to 41.3 percent. Average daily rate decreased 1.6 percent to CAD$118.87. Revenue per available room increased 2.4 percent to CAD$49.05.

Among the provinces, Manitoba achieved the largest occupancy increase, rising 23.5 percent to 44.7 percent. Two provinces reported double-digit occupancy decreases: Prince Edward Island (-41.4 percent to 15.3 percent) and Saskatchewan (-29.9 percent to 35.1 percent).

Prince Edward Island posted the largest ADR increase, rising 5.8 percent to CAD$64.86, followed by Newfoundland (+4.5 percent to CAD$123.13) and Nova Scotia (+3.7 percent to CAD$108.83). Saskatchewan fell 9.8 percent in ADR to CAD$115.20, reporting the largest decrease in that metric.

Manitoba jumped 23.7 percent in RevPAR to CAD$45.58, reporting the largest increase in that metric. Two provinces experienced double-digit RevPAR decreases: Prince Edward Island (-37.9 percent to CAD$9.92) and Saskatchewan (-36.8 percent to CAD$40.46).

About STR

STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.

Media contacts:

Jeff Higley
VP, Digital Media & Communications      

jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator       

rurie@str.com
+1 (615) 824-8664 ext. 3305

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