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STR: Canada results for week ending 19 Feb.
February 24 2011

The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 13-19 February 2011, according to data from STR.

HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 13-19 February 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week with a 1.2-percent increase to 58.3 percent. Average daily rate dropped 13.7 percent to CAD$122.22. Revenue per available room fell 12.8 percent to CAD$71.20.

British Columbia experienced the largest decreases in all three key performance metrics. The province, which hosted the 2010 Winter Olympics in Vancouver from 12-28 February 2010, reported a 29.8-percent occupancy decline to 54.4 percent, a 46.2-percent drop in ADR to CAD$125.36, and a 62.3-percent plunge in RevPAR to CAD$68.20.

Three provinces reported double-digit occupancy increases: Nova Scotia (+32.5 percent to 61.9 percent); Quebec (+10.6 percent to 61.8 percent); and Alberta (+10.3 percent to 60.1 percent).

Nova Scotia ended the week with a 16.9-percent ADR increase to CAD$124.05, reporting the largest increase in that metric, followed by Prince Edward Island with a 7.7-percent increase to CAD$88.37.

Three provinces experienced RevPAR increases of more than 10 percent: Nova Scotia (+55.0 percent to CAD$76.78); Newfoundland (+14.0 percent to CAD$72.71); and Ontario (+10.9 percent to CAD$67.40).

About STR

STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.

Media contacts:

Jeff Higley
VP, Digital Media & Communications      

jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator       

rurie@str.com
+1 (615) 824-8664 ext. 3305

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