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STR Global reports on Bangkok flooding
October 31 2011

As flood waters continue to infiltrate Bangkok and the surrounding areas, daily data shows the situation is continuing to deteriorate for hoteliers, according to STR Global.

LONDON—The situation continues to deteriorate for hoteliers in Bangkok as floodwaters begin to infiltrate the city and surrounding areas, according to daily performance data from STR Global, the leading provider of market data to the global hotel industry.

During the first few weeks of historic flooding across Thailand, Bangkok’s hotel industry didn’t experience major declines in terms of occupancy and rate. In fact, until the beginning of the week when the flood waters reached the capital, daily occupancy levels remained around the 65-percent mark. Average room rate (ADR) has held fairly close to the same level as the previous year with a month-to-27 October ADR of THB 2,980 (compared to THB 2,977 month-to-date in 2010).

The unrelenting waters have since negatively impacted seven of 50 Bangkok districts. The capital’s second airport has closed, and several governments have warned its citizens against all but essential travel to the country. Occupancy levels started to decline from Sunday, 23 October onwards and were followed soon after by a decline in ADR.


Source: STR Global

2011 up to this point had been characterised by recovery as hotel performance bounced back from last year’s political protests.

“As our thoughts go with those affected directly by the flooding in Bangkok and the region, we also recognise it will be important that visitors return as quickly as possible to the region as a way to support the recovery efforts”, said Elizabeth Randall, managing director at STR Global. 

Source: STR Global

Are you a hotel directly affected by the flooding in Bangkok? Are you a traveller stuck in Bangkok? Please share your experiences directly on our Facebook page or on Twitter @str_global.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305

11/17/2011 12:04:00 PM
It's not so much the floods, but the supply chain has really taken a hit. Bottled water and heaven's sake, beer is now harder to get in supermarkets.
Olga Kovshanova, MBA, MA
11/17/2011 8:26:00 AM
Sad for my BeLoved Bangkok (where I Mission as the Front Office Manager in the Radisson Bangkok Hotel in 2009) and for all Friends there :( ! Olga Kovshanova, MBA, MA Sales and Guest Relations Manager for CIS, Eastern Europe & Greece The Grand Mauritian Resort & Spa, Luxury Collection, Starwood Hotel Professional Extraordinaire Email: Professional Website: Skype name: olinkaru M: +230-717-5790 evenings LinkedIn Profile:
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