This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR Global reports on Bangkok flooding
October 31 2011

As flood waters continue to infiltrate Bangkok and the surrounding areas, daily data shows the situation is continuing to deteriorate for hoteliers, according to STR Global.

HNN Newswire

LONDON—The situation continues to deteriorate for hoteliers in Bangkok as floodwaters begin to infiltrate the city and surrounding areas, according to daily performance data from STR Global, the leading provider of market data to the global hotel industry.

During the first few weeks of historic flooding across Thailand, Bangkok’s hotel industry didn’t experience major declines in terms of occupancy and rate. In fact, until the beginning of the week when the flood waters reached the capital, daily occupancy levels remained around the 65-percent mark. Average room rate (ADR) has held fairly close to the same level as the previous year with a month-to-27 October ADR of THB 2,980 (compared to THB 2,977 month-to-date in 2010).

The unrelenting waters have since negatively impacted seven of 50 Bangkok districts. The capital’s second airport has closed, and several governments have warned its citizens against all but essential travel to the country. Occupancy levels started to decline from Sunday, 23 October onwards and were followed soon after by a decline in ADR.


Source: STR Global

2011 up to this point had been characterised by recovery as hotel performance bounced back from last year’s political protests.

“As our thoughts go with those affected directly by the flooding in Bangkok and the region, we also recognise it will be important that visitors return as quickly as possible to the region as a way to support the recovery efforts”, said Elizabeth Randall, managing director at STR Global. 

Source: STR Global

Are you a hotel directly affected by the flooding in Bangkok? Are you a traveller stuck in Bangkok? Please share your experiences directly on our Facebook page or on Twitter @str_global.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305

Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

Tiered Wi-Fi emerges as new industry model
Heartbleed a ‘significant’ threat to hotels
How to mitigate dependence on OTAs
Omni Nashville GM hits hotel jackpot
The role of today’s management company
A ho(s)tel path: Meininger builds rare model
Hunter Hotel Conference postgame wrap
Bazin outlines Accor investment strategy
Accor's Bazin talks growth
Sébastien Bazin's view from the top
Chris Nassetta talks lifestyle brand
US hotel management contracts list
Wyndham betting on refreshed prototypes
US hotels report occupancy, RevPAR decreases
Global chains gain steam in lifestyle space
Cracks forming in loan underwriting?
Capital recycling fuels Hyatt’s growth
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2014 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy