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Special Report: Optimizing channel mix
February 16 2012

Measuring the costs and returns of various channels is both critical and cumbersome. An educational report aims to help hoteliers determine the best strategies when distributing rooms via multiple channels.

 

 

Cause and effect: Discounting and demand
By Stephanie Wharton, HotelNewsNow.com
Does lowering rates increase demand or drive revenue? Hoteliers have long disputed and experimented with the practice, yet most industry experts advise against it.

 

Seasonality key to driving demand
By Alissa Ponchione, HotelNewsNow.com
Understanding the seasonality of demand will help hoteliers maximize their channel mix during peak and shoulder periods.

 

 

A deeper dive into OTA demand share
By Alex Smith and Chris Crenshaw, STR
STR examines hotel type, chain scale and location to see how the percent of demand driven by online travel agents fluctuates.

 

 

Low-commission models no threat to OTAs
By Patrick Mayock
The recent swell of lower-commission distribution platforms is unlikely to impact the existing pricing structures of established players.

 

Hotels grind for reward reimbursements
By Stephanie Wharton
Brands offer the best incentives to the properties with the highest occupancy, and some revenue managers turn to opaque channels to help fill rooms.

 

Hawaii presents distribution challenge
By Shawn A. Turner
Counting source markets such as the U.S. West Coast, Australia and, yes, Japan means Hawaii’s hoteliers must juggle multiple markets and distribution channels.

 

Distribution Channel Analysis
To help hoteliers from all facets of the industry better understand the complexities of hotel room distribution, the HSMAI Foundation published a special report, “Distribution Channel Analysis: a Guide for Hotels.” Download the full report as a PDF.

 

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