This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
Special Report: Optimizing channel mix
February 16 2012

Measuring the costs and returns of various channels is both critical and cumbersome. An educational report aims to help hoteliers determine the best strategies when distributing rooms via multiple channels.

 

 

Cause and effect: Discounting and demand
By Stephanie Wharton, HotelNewsNow.com
Does lowering rates increase demand or drive revenue? Hoteliers have long disputed and experimented with the practice, yet most industry experts advise against it.

 

Seasonality key to driving demand
By Alissa Ponchione, HotelNewsNow.com
Understanding the seasonality of demand will help hoteliers maximize their channel mix during peak and shoulder periods.

 

 

A deeper dive into OTA demand share
By Alex Smith and Chris Crenshaw, STR
STR examines hotel type, chain scale and location to see how the percent of demand driven by online travel agents fluctuates.

 

 

Low-commission models no threat to OTAs
By Patrick Mayock
The recent swell of lower-commission distribution platforms is unlikely to impact the existing pricing structures of established players.

 

Hotels grind for reward reimbursements
By Stephanie Wharton
Brands offer the best incentives to the properties with the highest occupancy, and some revenue managers turn to opaque channels to help fill rooms.

 

Hawaii presents distribution challenge
By Shawn A. Turner
Counting source markets such as the U.S. West Coast, Australia and, yes, Japan means Hawaii’s hoteliers must juggle multiple markets and distribution channels.

 

Distribution Channel Analysis
To help hoteliers from all facets of the industry better understand the complexities of hotel room distribution, the HSMAI Foundation published a special report, “Distribution Channel Analysis: a Guide for Hotels.” Download the full report as a PDF.

 

COMMENTS   Show All
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

TRENDING
Caesars' Chapter 11 filing: 5 things to know
German parity ruling opens doors for hoteliers
Hyatt unveils Centric to fill ‘lifestyle’ void
How independents find dynamic distribution mix
Converting group business via online channels
Hoteliers adjust to new accounting guidelines
VIDEO
ALIS 2015 Day One recap
ALIS 2015 Day Two recap
Peaking occupancy: How high can we get?
Wyndham focused on management
Greg Mount talks RLHC's turnaround
LATEST NEWS
Hampshire Hotels launches Début Hotel Group
Delta buy to add fuel to Marriott’s growth
HNN@ALIS: Day Two recap
Video: ALIS 2015 Day Two recap
Career advice to women in the hotel industry
CapEx top of mind at ALIS
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
        
Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy