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San Francisco reports 14.5% growth in ADR
March 8 2012

Overall for the week of 26 February to 3 March, the U.S. hotel industry’s occupancy was up 2.3% to 59.9%; ADR increased 3.5% to $102.77; and RevPAR was up 5.8% to $61.56.

HNN Newswire

HENDERSONVILLE, Tennessee—San Francisco/San Mateo achieved the largest average daily rate and revenue per available room increases for the week of 26 February-3 March 2012, according to data from STR, parent company of HotelNewsNow.com.

The market’s ADR was up 14.5% to $166.70, its RevPAR increased 18.3% to $126.21 and its occupancy increased 3.3% to 75.7%.

Overall, the U.S. hotel industry’s occupancy was up 2.3% to 59.9%, ADR increased 3.5% to $102.77 and RevPAR was up 5.8% to $61.56.

Among the top 25 markets, Denver reported the only double-digit occupancy increase, up 10% to 65%, followed by Houston with a 9.2% increase to 71.5%. Phoenix fell 3.3% in occupancy to 77.6%, posting the largest decrease in that metric, followed by Washington, D.C., with an occupancy decrease of 1.6% to 63.5%.

New Orleans (-12.2% to US$139.42) and Washington, D.C. (-7.4% to $145.85) reported the only ADR decreases for the week.

Four markets, other than San Francisco/San Mateo experienced double-digit RevPAR increases: Boston (+14% to $89.10); Denver (+12.6% to $62.33); Houston (+11.7% to $69.83); and Detroit (+10.4% to $44.93). Washington, D.C., posted the largest RevPAR decrease, falling 8.9% to $92.66, followed by New Orleans with a 7% decrease to $109.64.

Among the chain-scale segments, the upper-midscale segment rose 3.6% in occupancy to 60.7%, reporting the largest increase in that metric, followed by the midscale segment with a 3.1% increase to 52.7%. The economy segment ended the week virtually flat with a 0.5% decrease to 52.2%.

The economy segment posted the largest ADR increase, rising 4.6% to $50.30, followed by the independent segment (3.7% to $99.54) and the upscale segment (+3.4% to $114.29).

The upper-midscale segment led the RevPAR increases, up 6.4% to $56.66, followed by the upscale segment (+6.3% to $81.10) and the upper-upscale segment (+6% to $109.07).

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