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US upper-upscale hotels top weekly performance
March 15 2012

The upper-upscale segment reported the largest increases in ADR (4.5%) and RevPAR (6.6%) among the U.S. chain-scale segments, according to STR.

By Rachael Spann Urie
Director, Public Relations, STR

HENDERSONVILLE, Tennessee—The U.S. upper-upscale segment ended the week of 4-10 March with the largest increases in average daily rate and revenue per available room, according to data from STR, parent company of
The segment’s ADR was up 4.5% to $155.71 and its RevPAR increased 6.6% to $114.53.  Upper-upscale hotels also reported an average 2% occupancy increase to 73.6%.

Overall, the U.S. hotel industry reported increases in all three key performance metrics. Its occupancy was up 1.9% to 62.1%, its ADR increased 3.6% to $104.65 and its RevPAR was up 5.5% to $64.95.

Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase, rising 2.7% to 63%, followed by the independent segment with a 2.1% increase to 58.9%.

Two segments, other than the upper-upscale segment, reported RevPAR increases of more than 5%: the upper-midscale segment (+5.9% to $59.94) and the independent segment (+5.2% to $59.56).

None of the segments reported decreases in the three key performance metrics for the week.

Among the top 25 markets, San Francisco/San Mateo (+14.1% to 79%) and Nashville, Tennessee (+13.8% to 69.5%), reported the largest occupancy increases for the week. Orlando, Florida, fell 8.1% in occupancy to 77%, posting the largest decrease in that metric, followed by New Orleans with a 7.1% decrease to 74%.

San Francisco/San Mateo experienced the largest ADR increase, rising 20.7% to US$166.39, followed by San Diego (+14.8% to US$130.93) and Denver (+10% to US$100.35).
New Orleans reported the largest decreases in ADR (-2.5% to US$145.38) and RevPAR (-9.5% to US$107.62) for the week.

Five top markets achieved RevPAR increases of more than 15 percent: San Francisco/San Mateo (+37.7% to US$131.43); San Diego (+25% to US$92.99); Nashville (+20.3% to US$65.77); Denver (+20.2% to US$65.80); and Seattle (+16.9% to US$77.69).

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