By Rachael Spann Urie
Director, Public Relations, STR
HENDERSONVILLE, Tennessee—The U.S. upper-upscale segment ended the week of 4-10 March with the largest increases in average daily rate and revenue per available room, according to data from STR, parent company of HotelNewsNow.com.
The segment’s ADR was up 4.5% to $155.71 and its RevPAR increased 6.6% to $114.53. Upper-upscale hotels also reported an average 2% occupancy increase to 73.6%.
Overall, the U.S. hotel industry reported increases in all three key performance metrics. Its occupancy was up 1.9% to 62.1%, its ADR increased 3.6% to $104.65 and its RevPAR was up 5.5% to $64.95.
Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase, rising 2.7% to 63%, followed by the independent segment with a 2.1% increase to 58.9%.
Two segments, other than the upper-upscale segment, reported RevPAR increases of more than 5%: the upper-midscale segment (+5.9% to $59.94) and the independent segment (+5.2% to $59.56).
None of the segments reported decreases in the three key performance metrics for the week.
Among the top 25 markets, San Francisco/San Mateo (+14.1% to 79%) and Nashville, Tennessee (+13.8% to 69.5%), reported the largest occupancy increases for the week. Orlando, Florida, fell 8.1% in occupancy to 77%, posting the largest decrease in that metric, followed by New Orleans with a 7.1% decrease to 74%.
San Francisco/San Mateo experienced the largest ADR increase, rising 20.7% to US$166.39, followed by San Diego (+14.8% to US$130.93) and Denver (+10% to US$100.35).
New Orleans reported the largest decreases in ADR (-2.5% to US$145.38) and RevPAR (-9.5% to US$107.62) for the week.
Five top markets achieved RevPAR increases of more than 15 percent: San Francisco/San Mateo (+37.7% to US$131.43); San Diego (+25% to US$92.99); Nashville (+20.3% to US$65.77); Denver (+20.2% to US$65.80); and Seattle (+16.9% to US$77.69).