By Rachael Spann Urie
Director, Public Relations, STR
HENDERSONVILLE, Tennessee—A soft 2011 Easter week comparison led to double-digit increases in both occupancy and revenue per available room for the U.S. hotel industry during the week ending 21 April 2012, according to data from STR, parent company of HotelNewsNow.com.
Occupancy increased 12.6% to 65.5% year over year for the week, while RevPAR jumped 21.4% to $69.91.
Average daily rate for U.S. hotels was up 7.8% to $106.66 on average, according to STR.
Among the chain-scale segments, the upper-upscale segment ended the week with the largest occupancy increase, up 20.5% to 79.6%, followed by the luxury segment with a 15% increase to 81%.
The upper-upscale segment was the only segment to report a double-digit ADR increase, rising 12.7% to $159.25.
Four segments achieved RevPAR increases of more than 20%: the upper-upscale segment (+35.9% to $126.70); the luxury segment (+20.9% to $225.28); the upscale segment (+20.9% to $90.88); and the upper-midscale segment (+20.7% to $64.83).
Among the top 25 markets, five experienced occupancy increases of 25% or more: Chicago (+34% to 73.5%); Houston (+30.7% to 71.2%); New Orleans (+25.9% to 80.5%); Detroit (+25.3% to 63.4%); and Atlanta (+25% to 67%). Norfolk-Virginia Beach, Virginia, fell 10.3% in occupancy to 61%, reporting the largest decrease in that metric.
New Orleans experienced the largest ADR increase, rising 46.2% to $151.89. Miami-Hialeah posted the largest ADR decrease, falling 7.1% to $174.48.
Three top markets achieved RevPAR increases of more than 50%: New Orleans (+84% to US$122.21); Chicago (+72.3% to $92.35); and Philadelphia (+60.5% to $106.66). Norfolk-Virginia Beach ended the week with the only double-digit RevPAR decrease, falling 11.6% to $49.28.