This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR Global: London hotels busy during Olympics
July 31 2012

From 27 July until 29 July, hoteliers across London reported 84.4% occupancy and £224.72 average room rates.

 

LONDON— STR Global, the leading service provider of market information to the hotel industry, is reporting on the recent daily performance of London during the 2012 Olympic Games. The Games started Friday, 27 July 2012.

From 27 July until 29 July 2012, hoteliers across London reported 84.4 percent occupancy and £224.72 average room rates.

“Hotel performance is strong, London hotels are busy. Some but not all are full; there is room in the inn but overall hotels are in a good position”, commented Elizabeth Randall, managing director of STR Global.

Historically, Olympic host cities do not sell out, Randall said. Reviewing hotel performance over the past four summer games, back to 1996 in Atlanta, none of the host cities’ occupancy surpassed 90 percent for the months in which the Olympics occurred, according to STR Global.

“During a normal period, hoteliers are able to anticipate demand based on known trends and can therefore plan for short-notice demand to supplement cancellations and no-shows”, Randall said. “When an international event comes to town, these variables are more difficult to control or predict.”

Occupancy has been trailing behind last year for most of June and July. Recent days’ occupancy achieved around 85 percent.*

The Docklands/Greenwich submarket achieved the highest occupancy for the Olympic period through 29 July with 94.9 percent, followed by the West End with 89.0 percent.
 
Knightsbridge/Pimlico/Victoria achieved the highest ADR for the Olympic period through 29 July with £399.20, followed by the West End with £329.27.

*Editor’s note: Note, that the occupancy reported to STR Global is based on physically occupied rooms, which means any paid and unoccupied rooms are excluded.

 

Media contacts:

Konstanze Auernheimer
Director of Marketing & Analysis
STR Global 

KAuernheimer@strglobal.com
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications

jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations

rurie@str.com
+1 (615) 824-8664 ext. 3305

COMMENTS   Show All
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

TRENDING
Keycard ‘revolution’ at Hilton’s front door
Hoteliers can learn from Airbnb’s rebrand
Revenue management tips to capture more demand
Affordable luxury propels CitizenM’s growth
How to implement a rooms upselling program
Hilton to roll out smartphone keys
VIDEO
NYU Investment Conference Recap
Hunter Hotel Conference postgame wrap
Bazin outlines Accor investment strategy
Accor's Bazin talks growth
Sébastien Bazin's view from the top
LATEST NEWS
US hotel renovations list
Hilton’s Spencer eyes growth in South Pacific
EU hoteliers miss mark on accessible tourism
Leisure business poised for strong run
Sorenson unfazed by hotel supply growth
8 ways to improve guest satisfaction
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
        
Copyright © 2004 - 2014 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy