This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR: US hotel performance for August
September 21 2012

During August, the U.S. hotel industry’s occupancy rose 2.8% to 67.8%; its ADR was up 4.3% to $107; and its RevPAR increased 7.2% to $72.55.

 

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during August 2012, according to data from STR.

Overall, the U.S. hotel industry’s occupancy rose 2.8 percent to 67.8 percent, its average daily rate was up 4.3 percent to US$107.00 and its revenue per available room increased 7.2 percent to US$72.55.

“The hotel industry snapped back in August after a tepid July. Driven primarily by an ADR increase of 4.3%, RevPAR rose 7.2 percent for the month, while occupancy grew 2.8 percent,” said Bobby Bowers, senior VP of operations at STR. “Because of an extra weekend day in August, demand showed a healthy increase, rising 3.4 percent, and supply growth inched up 0.6 percent. Not to mention, about eight of the Top 25 Markets ran occupancies of 80 percent or higher. We are now moving into the important fall meetings and conference season, and we’re hoping to see some strength in group numbers down the home stretch.”

Among the Top 25 Markets, Houston, Texas, experienced the largest occupancy increase, rising 13.8 percent to 65.2 percent, followed by Tampa-St. Petersburg, Florida, with a 9.8-percent increase to 62.9 percent. New Orleans, Louisiana (-1.6 percent to 54.2 percent) and Miami-Hialeah, Florida (-1.2 percent to 72.3 percent) ended the month with the largest occupancy decreases.

Tampa-St. Petersburg, which experienced high increases after hosting the Republican National Convention during August, grew 33.4 percent in ADR to US$115.26, posting the largest increase in that metric, followed by Oahu Island, Hawaii (+16.5 percent to US$196.96), and San Francisco/San Mateo, California (+12.8 percent to US$180.19).

Three markets achieved RevPAR increases of more than 15 percent: Tampa-St. Petersburg (+46.4 percent to US$72.46); Oahu Island (+20.9 percent to US$177.33); and Houston (+18.8 percent to US$58.38). None of the top markets experienced RevPAR decreases for the month.

View the U.S. hotel review for the month of August.

Media Contacts:

Jeff Higley
VP, Digital Media & Communication
jeff@str.com
+1 (615) 824 8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824 8664 ext. 3305

COMMENTS   Show All
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

TRENDING
Pool lifts spawn lawsuits
The changing landscape of Miami’s hotel market
10 things to know: Industries affecting hotels
HDC 2014
5 changes coming in hotel financial reporting
Hotel bets going bust in Atlantic City
VIDEO
Hotel Data Conference: Day Two in review
Hotel Data Conference: Day One in review
NYU Investment Conference Recap
Hunter Hotel Conference postgame wrap
Bazin outlines Accor investment strategy
LATEST NEWS
Brush up on carbon-monoxide requirements
Freitag’s 5: Demand hits new high in July
‘Work martyr’ complex can’t stop record demand
Former broker Koger given prison sentence
5 GSA per-diem calculations revealed
Group business is back but changing
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
        
Copyright © 2004 - 2014 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy