This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR: US hotel performance for August
September 21 2012

During August, the U.S. hotel industry’s occupancy rose 2.8% to 67.8%; its ADR was up 4.3% to $107; and its RevPAR increased 7.2% to $72.55.


HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during August 2012, according to data from STR.

Overall, the U.S. hotel industry’s occupancy rose 2.8 percent to 67.8 percent, its average daily rate was up 4.3 percent to US$107.00 and its revenue per available room increased 7.2 percent to US$72.55.

“The hotel industry snapped back in August after a tepid July. Driven primarily by an ADR increase of 4.3%, RevPAR rose 7.2 percent for the month, while occupancy grew 2.8 percent,” said Bobby Bowers, senior VP of operations at STR. “Because of an extra weekend day in August, demand showed a healthy increase, rising 3.4 percent, and supply growth inched up 0.6 percent. Not to mention, about eight of the Top 25 Markets ran occupancies of 80 percent or higher. We are now moving into the important fall meetings and conference season, and we’re hoping to see some strength in group numbers down the home stretch.”

Among the Top 25 Markets, Houston, Texas, experienced the largest occupancy increase, rising 13.8 percent to 65.2 percent, followed by Tampa-St. Petersburg, Florida, with a 9.8-percent increase to 62.9 percent. New Orleans, Louisiana (-1.6 percent to 54.2 percent) and Miami-Hialeah, Florida (-1.2 percent to 72.3 percent) ended the month with the largest occupancy decreases.

Tampa-St. Petersburg, which experienced high increases after hosting the Republican National Convention during August, grew 33.4 percent in ADR to US$115.26, posting the largest increase in that metric, followed by Oahu Island, Hawaii (+16.5 percent to US$196.96), and San Francisco/San Mateo, California (+12.8 percent to US$180.19).

Three markets achieved RevPAR increases of more than 15 percent: Tampa-St. Petersburg (+46.4 percent to US$72.46); Oahu Island (+20.9 percent to US$177.33); and Houston (+18.8 percent to US$58.38). None of the top markets experienced RevPAR decreases for the month.

View the U.S. hotel review for the month of August.

Media Contacts:

Jeff Higley
VP, Digital Media & Communication
+1 (615) 824 8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824 8664 ext. 3305

Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.

Tracking Baha Mar’s development trek
What to know about Marriott’s Starwood deal
Marriott-Starwood deal is a 'game changer'
Marriott/Starwood must clear loyalty hurdle
Analysts talk Marriott’s new brand overlap
The 10 largest hotel companies by room count
Concord embraces change
Red Roof Inn on international track
2015 in 10 words
Condor Hospitality takes flight
HNN recaps Lodging Conference 2015 Day One
Franchises increasingly find inroads in Europe
Flexibility key when facing natural disasters
Front-desk team is crucial to hotel marketing
Global hotel pulse: Asia/Pacific news
US hotel renovations list
How to cater to a growing Hispanic population
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy