This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
STR reports Q3 2012 results
October 24 2012

The industry’s occupancy increased 1.2% to 67.1%; ADR rose 3.9% to $107.34; and RevPAR was up 5.1% to $72.


HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics for third quarter 2012 in year-over-year measurements, according to data from STR.

The industry’s occupancy increased 1.2 percent to 67.1 percent, average daily rate rose 3.9 percent to US$107.34 and revenue per available room was up 5.1 percent to US$72.00.

“Third quarter RevPAR growth was just over 5 percent—the lowest quarterly increase the industry experienced since first quarter 2010,” said Bobby Bowers, senior VP of operations at STR. “The slowdown in RevPAR was primarily attributable to lower occupancy gains in the months of July and September. July demand was negatively impacted by a midweek Fourth of July holiday and two fewer weekend days versus July 2011.

“September demand was hit by the calendar shift of Yom Kippur and Rosh Hashanah. The good news is third-quarter ADR growth was solid at 3.9 percent, despite the demand challenges. We expect a continuation of slightly lower occupancy growth and good ADR movement in the final quarter of 2012.”

Among the Top 25 Markets, New Orleans, Louisiana (+13.7 percent to 65.1 percent), and Houston, Texas (+11.0 percent to 64.3 percent), reported the only double-digit occupancy increases. Minneapolis-St. Paul, Minnesota-Wisconsin, fell 1.1 percent in occupancy to 74.7 percent, posting the largest decrease in that metric.

Four markets experienced ADR increases of more than 10 percent: Oahu Island, Hawaii (+15.2 percent to US$190.73); Tampa-St. Petersburg, Florida (+14.5 percent to US$99.82); San Francisco/San Mateo, California (+13.0 percent to US$183.73); and New Orleans (+10.8 percent to US$112.37).

Four markets achieved RevPAR increases of more than 15 percent: New Orleans (+26.1 percent to US$73.10); Oahu Island (+20.8 percent to US$169.45); Tampa-St. Petersburg (+19.7 percent to US$59.77); and Houston (+16.4 percent to US$57.90). None of the top markets reported RevPAR decreases for the quarter.

Media contacts:

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305

Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

ADR, not occupancy, drives RevPAR, study finds
6 insights about hotels from Ivanka Trump
How Choice Hotels is redefining itself
Berg brings renewed ‘focus’ to Carlson
Diligence drives revenue management alignment
KHP not averse to branching beyond Kimpton
ARC Trust’s growth has endgame in mind
Smooth sailing so far in ABF migration
Charlestowne sees rising tide for indies
Video: Hunter Conference Day One recap
Video: Hunter Conference Day Two recap
Housing woes cited in short-term rental debate
Who really won the LA minimum wage fight
‘Money mavericks’ talk top challenges in NYC
Hotel chains work to make Chinese feel at home
US hotel openings list
Global hotel pulse: Europe news
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy