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DC hotels see boost from inauguration weekend
January 24 2013

The market’s occupancy rose 20.2% to 57.7%; its ADR was up 31.6% to $169.66; and its RevPAR jumped 58.2% to $97.84.

By Rachael Spann Urie
Director, Public Relations, STR

HENDERSONVILLE, Tennessee—The Washington, D.C., hotel industry reported strong increases in all three key performance metrics during the week of 13-19 January 2013, according to STR, parent company of

The market’s occupancy rose 20.2% to 57.7%, its average daily rate was up 31.6% to $169.66 and its revenue per available room jumped 58.2% to $97.84.

With Inauguration Day on 21 January,  hotels in the nation’s capital benefited from inauguration weekend festivities.

Overall, the U.S. hotel industry’s occupancy was up 6.1% to 54.5%, ADR rose 5.6% to $105.73 and RevPAR increased 12.1% to $57.57.

Among the top 25 markets, three markets other than D.C. reported occupancy increases of more than 15%: Detroit (+18% to 66.6%); New York (+17.8% to 81.2%); and Nashville, Tennessee (+16.4% to 61.2%).

Three markets excluding Washington, D.C., experienced double-digit ADR increases: Detroit (+27.9% to $104.93); Miami-Hialeah (+12.2% to $201.92); and Oahu Island, Hawaii (+11.5% to $199.11).

Outside of Washington, D.C., three markets achieved RevPAR increases of more than 20%: Detroit (+50.9% to $69.91); New York (+26.5% to $166.51); and Nashville (+26% to $61.52).

Anaheim-Santa Ana, California, reported the largest decreases in all three key performance metrics. Its occupancy fell 13.7% to 62.9%, its ADR was down 5.1% to $117.11 and its RevPAR dropped 18.1% to $73.69.

Among the chain-scale segments, the upper-upscale segment rose 7.3% in occupancy to 67.5%, reporting the largest increase in that metric, followed by the luxury segment (+6.7% to 71.9%) and the upscale segment (+6.7% to 67.3%).

The luxury segment achieved the largest ADR increase, rising 7.2% to $275.23.

The luxury segment jumped 14.4% in RevPAR to $197.81, experiencing the largest increase in that metric, followed by the independent segment (+13.5% to $51.93) and the upper-upscale segment (+12.2% to $103.78).

None of the chain-scale segments reported performance decreases for the week.


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