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5 things to know: 24 January 2013
January 24 2013

• Red Lion plans new brand segment
• Ernst & Young: Bahrain sees significant occupancy increase
• Luxe Worldwide Hotels adds 5 member properties
• DC hotels see boost from inauguration festivities
• US initial unemployment claims fall

Red Lion Hotels Corporation is planning a new brand segment, The Leo Hotel Collection. Currently in final development, the brand will be comprised of boutique and historic hotels in key markets and complement Red Lion Hotels and Red Lion Inns & Suites.

Announced during the Americas Lodging Investment Summit, the reorganization will include new logos for all three segments and the company’s foray into what has become known in the industry as a “soft brand” collection of hotels, reports Jason Q. Freed.

Red Lion Hotels will remain the core growth engine; Red Lion Inn & Suites will differentiate the larger, more full-service assets; and the Leo Collection will allow independent hotels to keep their name and uniqueness but become part of a larger distribution and sales and marketing arm, said Red Lion executives Jon Eliassen and Ron Burgett.

The company is in the final stages of certifying the Leo Collection and will begin to sell the brand within 30 days.

“We’re focused on major markets; destination-type areas,” Burgett said. “We think this brand will be fit for a larger hotel, so markets we feel really strongly about are Seattle, San Diego and Las Vegas is a no-brainer for us. We are looking at Las Vegas heavily.”

Leo hotels will fall in the $80 to $130 rate range, Burgett said.

Bahrain’s hotel occupancy rates rose by 7% during 2012, according to a survey by Ernst & Young.

The report credited the occupancy growth with a rebound in the Kingdom’s tourism and business sectors. Increases in occupancy were tied to an increase in attendance at exhibitions and global events, including Jewellery Arabia, the Oil and Gas Trade Forum and the 2012 Manama Dialogue.

Ernst & Young also found that average room yield in Bahraini hotels increased by 20.7% in 2011, while average daily rate fell by 0.4%.

Luxe Worldwide Hotels is adding five new member properties to its roster of nearly 200 independently owned hotels.

LWH has hotels spanning 31 countries across four continents and is adding the following hotels to its portfolio: the 45-room Hotel Manzoni in Milan, Italy; the 46-room Hotel Petit Palace Santa Cruz in Seville, Spain; the 98-room Le Terrass Hotel in Paris; the 201-room Eurostars Book Hotel in Munich; and the 400-room Parklane Hotel in Dongguan, China.

With Inauguration Day on 21 January, Washington, D.C., hotels got a boost from inauguration weekend festivities during the week of 13-19 January, according to STR, parent company of

The market’s occupancy rose 20.2% to 57.7%, its ADR was up 31.6% to $169.66 and its revenue per available room jumped 58.2% to $97.84.
Overall, the U.S. hotel industry’s occupancy was up 6.1% to 54.5%, ADR rose 5.6% to $105.73 and RevPAR increased 12.1% to $57.57.

The advance figure for seasonally adjusted initial unemployment claims in the United States dropped by 5,000 to 330,000 for the week ending 19 January, the U.S. Department of Labor reported.

The four-week moving average also fell by 8,250 to 351,750.

Compiled by Alissa Ponchione

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