This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
Gettys’ Hill shares 5 key hotel trends
February 12 2013

As chairman and CEO of design firm Gettys, Roger Hill is in a unique position to observe shifts in the tide. These five in particular will shape the hotel landscape for years to come, he said.

  • Roger Hill is chairman and CEO of Gettys, a design firm he started 25 years ago with three of his fellow Cornell alumni.
  • There is a noticeable shift in sentiment as more hoteliers shake the shadows of recession, he said.
  • The hotel industry is breaking its stigma of a historically slow adopter by jumping ahead of the mobile movement.

LOS ANGELES—It’s not work when you love what you do, which means Roger Hill hasn’t worked a single day in the past 25 years.

That’s roughly the time he and a handful of fellow aspiring entrepreneurs from the Cornell School of Hotel Administration formed Gettys, a design firm which has since expanded to five offices across the globe.

“I feel really proud of the fact that a lot of people dream of starting a business and working with people they really care about, and a lot of people really dream about having a job that they look forward to going to everyday,” said Hill, now chairman and CEO.

Roger Hill

“I can honestly say that I get to experience this all the time.”

That passion was on full display during a break at last month’s Americas Lodging Investment Summit, during which Hill highlighted five trends he thinks are shaping the hotel industry.

1. A shift in sentiment
“What’s most exciting—and you can feel it right here at the conference—is there’s a nice trend in confidence. There’s a high degree of certainty that now people feel like we we’ve gotten through the—I’d much prefer to look at 2008 as an event rather than a Great Recession because there’s nothing great about it. I’m very excited about our industry. … People are feeling good about making capital expenditures and making a greater commitment to our industry.”

2. Learning from history
“A lot of people are reflecting on (lessons learned from the downturn), and there is some more diligent underwriting processes that are being put into transactions. That will keep an appropriate lid on new supply. That will make this next leg of the recovery that much stronger and lengthier.”

3. High-tech hospitality
“It’s great to see how people are continuing to use technology to enhance the guest experience. I really think that is something that’s going to continue to move extremely rapidly. It’s touching all price points in the hospitality spectrum. If that’s a way that everybody can run their business more profitably or give travelers a nicer guest experience and it’s more cost effective, then that’s providing a greater service and pushing more to the bottom line. And it’s also allowing us to have a more personalized experience.”

4. Moving on mobile
“We historically tend to often be a late adopter to trends. As it relates to technology now, I think people are really embracing the power of (mobile) and recognizing that it makes a lot of sense to not wait for mobile technology and all of the kinks to be worked out.”

5. Extracting social value
“Ten years ago, the revenue manager of the day was someone adding a tremendous value to the hotel. They still do. But the person who’s in charge of social media is adding virtually the same amount of value because they’re helping guests understand what the experience will be like at the hotel, and they’re also using that as a booking channel. That is something that is just the way of the future and the way guests want to communicate. The companies that are embracing that are really truly winning.”

Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.

Industry CEOs’ opinions on Marriott/Starwood
How independent hoteliers grab direct bookings
Sharing economy might be in Choice’s future
Industry outlook: A crash or soft landing?
Kimpton still grows a year after acquisition
Spanish chains ramp up global expansion
ALIS 2016: LIIC members share opinions
Consultants share trends, advice for 2016
HSMAI Digital Marketing roundtable
Concord embraces change
Red Roof Inn on international track
Addis Ababa’s rapid growth deemed sustainable
Yotel owners see big return from small rooms
Global hotel pulse: Europe news
Use performance data for a competitive edge
STR: Airbnb’s impact minor on Manhattan hotels
US hotel transactions list
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2016 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy