This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
Many major US markets still trail peak RevPARs
February 15 2013

Many major U.S. markets have yet to reach their previous peaks in RevPAR, according to an STR Analytics analysis.

  • General improvements in RevPAR fueled optimism during last month’s ALIS.
  • U.S. tracts display a wide range of recovery, ranging from only 60% recovered to more than 180% recovered.
  • Most remaining metro areas will surpass prior RevPAR peaks during 2013.

BOULDER, Colorado—The U.S. hotel industry industry’s near-term prospects generated plenty of optimism during last month’s Americas Lodging Investment Summit.

The positive outlook was fueled largely by the dearth of new supply and the trending of revenue per available room, which jumped a healthy 6.8% during 2012. And while national RevPAR largely has recovered to prior peak levels, recovery in some major markets is still slightly out of reach.

STR Analytics, sister company of, analyzed each tract in the county, calculating each area’s year-to-date December RevPAR level versus its prior peak (occurring between 2006 and 2008). Overall, the tracts display a wide range of recovery, ranging from only 60% recovered to more than 180% recovered. A heat map showing the continental U.S. is presented below.

Click image to enlarge.

Any tract shaded green represents a fully recovered area (100% or greater of previous peak, with higher levels of recovery marked by a darker shade of green).

A good portion of the U.S. is awash in green, particularly the Midwest, the Great Lakes region, parts of the Northeast and many areas in Texas. The tract representing the greatest recovery is the North Dakota area, where RevPAR equates to 181.3% of its prior peak. This is due to the oil boom in that region. Other notable recovered areas include the Texas South, Ohio South, Pennsylvania Central and West Virginia North tracts.

Areas shaded in red represent tracts still less than 100% of their prior peak RevPAR levels (with lower levels of recovery marked by darker shades of red). When we remove areas that have fully recovered (i.e. anything in green), it becomes clear that many major metro areas still have yet to reach or surpass their prior RevPAR peaks.

Click image to enlarge.

Most of the eastern half of the U.S. is still red, along with many areas in California, the Pacific Northwest and the Rocky Mountain region. While some major metro areas are fully recovered (San Francisco, Los Angeles), other downtown areas are still lagging, such as the New York area (88% recovered), Chicago (92%), Washington, D.C. (97%) and Atlanta (88%). Most of these areas have recovered in occupancy, but they have not yet been able to push rates high enough to reach previous RevPAR peak levels. This likely will occur for most of the remaining metro areas during 2013.

Nationally, the tracts least recovered in RevPAR are Colorado Northwest (69%), Fort Worth South/West (66%), Beaumont, Texas (61%), and Las Vegas South (60%).

Carter Wilson
2/21/2013 10:46:00 AM
The RevPARs used were actuals, not adjusted for inflation.
2/15/2013 11:53:00 AM
with or without consideration for inflation?
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include links or URLs will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff

ADR, not occupancy, drives RevPAR, study finds
Examining the ADR conundrum in NYC
Get caught up on TripAdvisor's Instant Booking
How Choice Hotels is redefining itself
6 insights about hotels from Ivanka Trump
How to respond to negative online reviews
ARC Trust’s growth has endgame in mind
Smooth sailing so far in ABF migration
Charlestowne sees rising tide for indies
Video: Hunter Conference Day One recap
Video: Hunter Conference Day Two recap
5 ways to improve responses on TripAdvisor
Hilton stays course to grow global footprint
Panel: Soft-brand boutiques, be true to vision
6 insights about hotels from Ivanka Trump
Should you conduct employee background checks?
STR: US hotel performance for April 2015
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy