This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.  Find out more here  Close
Many major US markets still trail peak RevPARs
February 15 2013

Many major U.S. markets have yet to reach their previous peaks in RevPAR, according to an STR Analytics analysis.

  • General improvements in RevPAR fueled optimism during last month’s ALIS.
  • U.S. tracts display a wide range of recovery, ranging from only 60% recovered to more than 180% recovered.
  • Most remaining metro areas will surpass prior RevPAR peaks during 2013.

BOULDER, Colorado—The U.S. hotel industry industry’s near-term prospects generated plenty of optimism during last month’s Americas Lodging Investment Summit.

The positive outlook was fueled largely by the dearth of new supply and the trending of revenue per available room, which jumped a healthy 6.8% during 2012. And while national RevPAR largely has recovered to prior peak levels, recovery in some major markets is still slightly out of reach.

STR Analytics, sister company of, analyzed each tract in the county, calculating each area’s year-to-date December RevPAR level versus its prior peak (occurring between 2006 and 2008). Overall, the tracts display a wide range of recovery, ranging from only 60% recovered to more than 180% recovered. A heat map showing the continental U.S. is presented below.

Click image to enlarge.

Any tract shaded green represents a fully recovered area (100% or greater of previous peak, with higher levels of recovery marked by a darker shade of green).

A good portion of the U.S. is awash in green, particularly the Midwest, the Great Lakes region, parts of the Northeast and many areas in Texas. The tract representing the greatest recovery is the North Dakota area, where RevPAR equates to 181.3% of its prior peak. This is due to the oil boom in that region. Other notable recovered areas include the Texas South, Ohio South, Pennsylvania Central and West Virginia North tracts.

Areas shaded in red represent tracts still less than 100% of their prior peak RevPAR levels (with lower levels of recovery marked by darker shades of red). When we remove areas that have fully recovered (i.e. anything in green), it becomes clear that many major metro areas still have yet to reach or surpass their prior RevPAR peaks.

Click image to enlarge.

Most of the eastern half of the U.S. is still red, along with many areas in California, the Pacific Northwest and the Rocky Mountain region. While some major metro areas are fully recovered (San Francisco, Los Angeles), other downtown areas are still lagging, such as the New York area (88% recovered), Chicago (92%), Washington, D.C. (97%) and Atlanta (88%). Most of these areas have recovered in occupancy, but they have not yet been able to push rates high enough to reach previous RevPAR peak levels. This likely will occur for most of the remaining metro areas during 2013.

Nationally, the tracts least recovered in RevPAR are Colorado Northwest (69%), Fort Worth South/West (66%), Beaumont, Texas (61%), and Las Vegas South (60%).

Carter Wilson
2/21/2013 10:46:00 AM
The RevPARs used were actuals, not adjusted for inflation.
2/15/2013 11:53:00 AM
with or without consideration for inflation?
Login or enter a name   Post Your Comment  Check to follow this thread via email alerts (must be logged in)
(4000 characters max)

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.

Industry CEOs’ opinions on Marriott/Starwood
Sharing economy might be in Choice’s future
Industry outlook: A crash or soft landing?
Modular construction and hotel design
Spanish chains ramp up global expansion
Top CEOs: Both good, bad signs for hotels
Extended Stay America's Lopez, Part I
Extended Stay America's Lopez, Part II
ALIS 2016: LIIC members share opinions
Consultants share trends, advice for 2016
HSMAI Digital Marketing roundtable
ESA’s Lopez talks expansion, change
STR: US results for week ending 6 February
Financial experts analyze hotel consolidation
A roundup of US hires, promotions
STR: Airbnb’s impact on Manhattan compression
Brand X factors to watch for
Contact Us
Hotel News Now
18500 Lake Rd.
Suite 310
Rocky River, Ohio 44116
Copyright © 2004 - 2016 Hotel News Now, a division of STR, Inc. All Rights Reserved.   Privacy