HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 5-11 April 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 20.8 percent to end the week at 49.2 percent. Average daily rate dropped 8.6 percent to finish the week at CAD$116.19. Revenue per available room for the week decreased 27.6 percent to finish at CAD$57.13.
Prince Edward Island reported the largest increases among the provinces in all three key performance measurements. It was up 71.8 percent in occupancy to 57.9 percent. It increased in ADR 22.2 percent to CAD$89.39 and it rose 109.9 percent in RevPAR to CAD$51.76.
Alberta reported the largest decreases among the provinces in all three key performance measurements. The province fell 25.3 percent in occupancy to 50.4 percent. It was down 11.4 percent in ADR to CAD$125.97 and it reported a 33.8-percent decrease in RevPAR to CAD$63.52.
Among the remaining provinces, four others reported decreases in occupancy of more than 20 percent: Ontario (-23.8 percent to 46.7 percent); Nova Scotia (-23.5 percent to 44.3 percent); British Columbia (-22.1 percent to 50.8 percent); and Saskatchewan (-21.0 percent to 58.3 percent). Saskatchewan (+6.6 percent to CAD$116.13) and New Brunswick (+5.8 percent to CAD$112.03) both reported increases of more than 5 percent in ADR. Three provinces reported decreases in RevPAR of more than 20 percent: Ontario (-30.7 percent to CAD$52.98); British Columbia (-30.7 percent to CAD$59.85); and Nova Scotia (-27.1 percent to CAD$47.53).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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