(CLEVELAND, September 16, 2009) – Ten years ago, Google and eBay had yet to be household names and Pluto was still a planet. But perhaps the most significant change that began in 1999 was when five partners, dissatisfied with the existing hotel franchise model, launched the membership brand Americas Best Value Inn and forever changed the landscape of the hospitality branding industry.
Knowing there had to be a better business model than the typical franchise, these five partners launched a brand that would put the interests of its hotel owners first. Starting with just two hotels – one in Southern California and one in Las Vegas – Americas Best Value Inn has grown organically to over 850 properties throughout the U.S., Canada, Mexico and China, making it the fastest-growing hotel chain in the country, if not the world.
This economy, limited-service membership brand operates under the Freestyle Brand Affiliation Model, developed by the company’s CEO, Founder, and President, Roger Bloss. Under this innovative model, owners (or members as the company refers to them) pay low, flat, monthly fees based on number of rooms – not a percentage of revenue like other national hotel brands that typically charge fees that are three to five times higher than ABVI. Members have short-term contracts, no liquidated damages, and a voice and a vote in the direction of the brand.
“All major policies are discussed and voted upon by our membership at an annual conference in December,” said Bloss. “These voting topics must pass with a minimum 66 percent member approval to be implemented. Past voting topics have ranged from quality standards, additional amenities, non-smoking policies, green initiatives – even fee increases.
“People are amazed when I tell them that it is our members who decide how much they want to pay for membership fees and marketing services – not my partners or me. Most people would expect unanimous defeat at the best and mutiny at the worst – but that doesn’t happen. Our members are very smart business owners and they simply want the best available resources of a national hotel company at a very fair price – and we offer that,” Bloss continued.
With 13 worldwide offices, Vantage Hospitality, the parent company of Americas Best Value Inn and The Lexington Collection, the only membership brand available in the three and four star lodging segments, is currently listed as the 11th largest hotel company in the world and has experienced outstanding growth, even in this current depressed economy.
“The first half of 2009 proved to be the best two quarters in the history of Americas Best Value Inn,” said Bloss. “We had 68 new properties come on board, putting us well ahead of our projected year-end figures, and our profits are up significantly from our aggressive 2009 projections. As a result of our incredible growth and achievements, we have continued to hire the best and the brightest talent so that we can keep ahead of the industry and exceed our members’ expectations.”
Although the company has surpassed all expectations, the group does not rest on its laurels and continues to be proactive by developing new and innovative programs to help its members increase their ROI potential. Just recently, Vantage announced the “100% ROI Promise” for both its brands. Under this industry-first program, Vantage promises that its members’ Return on Investment will exceed their membership fees; if it doesn’t, the company will waive the membership fees.
Vantage Hospitality was most recently recognized by Inc. magazine for the fourth consecutive year on its Inc. 500/5000 List of Fastest Growing Private Companies – another first in the lodging industry. “I believe that it is the flexibility of our Freestyle Brand Affiliation model that has allowed us to prosper when times are good and even when times are not good, like now. However, because we are a privately held hotel company – we answer to our members, not to Wall Street – that has allowed us to remain true to our mission yet still be competitive against the major publically traded hotel companies.”
Vantage Hospitality will be celebrating Americas Best Value Inn’s 10th anniversary at its annual International Educational Conference and Trade Show from December 7-11 at the Golden Nugget Resort and Casino in Las Vegas.
For more information on the conference or Americas Best Value Inn, please visit www.AmericasBestValueInn.com or call 888-316-2378.
ABVI at a Glance
Number of Properties in 1999: 2
Number of Properties expected by end of 2009: 900
Number of Rooms expected by end of 2009: 52,000
2009 Membership Fees:
First 50 Rooms - $16/room/month
51-75 Rooms - $12/room/month
76+ Rooms - $11/room/month
2009 Marketing Fees: $8/per room/per month
2009 Initiation Fees: $9,000
2009 Average Daily Reservation Rate: $70
Vantage Hospitality Group, Inc. Managing Partners:
Roger Bloss, CEO, Founder, President
Bernie Moyle, COO, CFO
Peter Frantz, Marketing Director
Gene Kordoban, Director, Membership and Industry Affairs
Bill Hanley, Managing Director of International Development
Americas Best Value Inn
7181 Chagrin Road
Chagrin Falls, OH 44023