HENDERSONVILLE, Tennessee—Among the chain-scale segments, the luxury segment was the only one to end the week without a decline in all three key metrics, reporting a 0.7-percent increase in occupancy to 62.1 percent for the week ending 3 October, according to Smith Travel Research.
Overall, in year-over-year measurements, the industry’s occupancy fell 5.8 percent to end the week at 55.8 percent. Average daily rate dropped 8.3 percent to finish the week at US$95.51. Revenue per available room for the week decreased 13.7 percent to finish at US$53.30.
Among the top 25 markets, Oahu Island, Hawaii, reported the largest increases in all three metrics.
Occupancy was up 20.6 percent to 84.4 percent, ADR rose 2.2 percent to US$165.49, and RevPAR increased 23.2 percent to US$139.65.
Houston, Texas, experienced the largest drop in occupancy, which was down 40.5 percent to 52.2 percent.
New York, New York, posted the largest ADR decline, down 20.9 percent to US$234.45, followed by Houston with a 19.1-percent decrease to US$92.52.
Houston reported the largest RevPAR decrease, falling 51.8 percent to US$48.32, followed by New Orleans, Louisiana (-31.0 percent to US$44.14), and Orlando, Florida (-23.7 percent to US$35.23).
Read official press release for week ending 3 October 2009 from STR.