TORONTO, Ontario – VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Henry Harteveldt, Vice President and Principal Analyst, Forrester Research. In this episode, Henry discusses the role online travel agencies (OTAs) and similar sites in the travel planning process.
Watch it now to learn why OTAs are:
- More than just booking engines
- Great sources of discovery, advice and learning for travel shoppers
- Opportunities to show why your hotel is better and why travel shoppers should book with you
- Channels where hotels need to have good written descriptions and the right visual content
Tune in for Next Week’s Episode
Search Goes Visual featuring David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division
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What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel »
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634