HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in all three key performance measurements during the week of 28 February-6 March 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 0.4 percent to 55.3 percent. Average daily rate fell 0.9 percent to finish the week at CAD$125.36. Revenue per available room for the week dropped 1.3 percent decrease to CAD$69.36.
Among the provinces, Prince Edward Island led the occupancy increases, jumping 38.1 percent to 40.2 percent. Newfoundland was the only province to end the week with a double-digit occupancy decrease, falling 13.1 percent to 51.9 percent.
British Columbia reported the largest ADR increase, rising 22.7 percent to CAD$154.90, followed by Prince Edward Island with a 10.1-percent increase to CAD$83.59. Alberta posted the largest ADR decrease, falling 7.4 percent to CAD$127.58, followed by Ontario with a 7.3-percent decrease to CAD$119.00.
Two markets experienced RevPAR increases of more than 20 percent: Prince Edward Island (+52.0 percent to CAD$33.63) and British Columbia (+25.6 percent to CAD$91.57). Alberta reported the largest RevPAR decrease, falling 12.6 percent to CAD$71.75, followed by Newfoundland (-10.7 percent to CAD$59.50), Ontario (-7.9 percent to CAD$64.92) and Manitoba (-7.7 percent to CAD$62.88).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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