LONDON—The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for May 2010, according to data compiled by STR Global.com
Year-over-year May 2010 figures for Europe (U.S. dollars, euros and British pounds):
|
|
Europe
|
% change
|
|
Occupancy
|
67.3%
|
+6.7%
|
|
ADR (U.S. dollars)
|
$121.65
|
-11.3%
|
|
ADR (euros)
|
€99.17
|
+2.2%
|
|
ADR (British pounds)
|
£84.25
|
-0.6%
|
|
RevPAR (U.S. dollars)
|
$81.91
|
-5.3%
|
|
RevPAR (euros)
|
€66.77
|
+9.1%
|
|
RevPAR (British pounds)
|
£56.72
|
+6.1%
|
Source: STR Global
Highlights from key market performers for May include (year-over-year comparisons, all currency in euros):
• Birmingham, England, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 19.0 percent to 71.9 percent, ADR was up 38.6 percent to EUR91.47, and RevPAR jumped 65.0 percent to EUR65.80.
• Athens, Greece, reported the largest occupancy decrease, falling 6.7 percent to 65.7 percent, followed by Gothenburg, Sweden (-5.8 percent to 65.2 percent), and Cardiff, Wales (-5.7 percent to 66.0 percent).
• Tel Aviv, Israel, was the only market, excluding Birmingham, to report an ADR increase of more than 20 percent, rising 26.1 percent to EUR192.31.
• Helsinki, Finland, posted the largest ADR decrease, falling 19.9 percent to EUR95.16, followed by Prague, Czech Republic, with a 14.4-percent decrease to EUR79.73.
• Excluding Birmingham, four markets experienced RevPAR increases of more than 25 percent: Tel Aviv (+47.8 percent to EUR160.31); Madrid, Spain (+29.2 percent to EUR78.27); Florence, Italy (+27.1 percent to EUR123.44); and Istanbul, Turkey (+26.8 percent to EUR130.62).
Performances of key countries in May (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
66.0%
|
+3.4%
|
EUR88.04
|
+7.4%
|
EUR58.09
|
+11.1%
|
|
Italy
|
65.5%
|
+9.7%
|
EUR121.57
|
-6.7%
|
EUR79.69
|
+2.3%
|
|
Russia
|
59.5%
|
+16.7%
|
RUB4929.21
|
-14.9%
|
RUB2934.03
|
-0.6%
|
|
Spain
|
64.2%
|
+9.7%
|
EUR80.48
|
-2.4%
|
EUR51.68
|
+7.1%
|
|
United Kingdom
|
73.3%
|
+6.5%
|
GBP80.21
|
+4.1%
|
GBP58.83
|
+10.8%
|
*percentages are increases/decreases for May 2010 vs. May 2009
“RevPAR recovery continues taking hold across Europe with May showing the highest RevPAR growth and RevPAR achieved since the beginning of the year”, said Elizabeth Randall, managing director of STR Global. “We have seen now six months of RevPAR and occupancy improvements since Dec 2009, and average rates got better over the last three months.”
Randall added that Birmingham’s performance was boosted by the fact that it hosted more than 50,000 visitors for the IPEX trade fair and event.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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KAuernheimer@strglobal.com
+44 (0)207 922 1961
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jeff@str.com
+1 (615) 824-8664 ext. 3318
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