HENDERSONVILLE, Tennessee—The U.S. hotel industry achieved increases in all three key performance measurements during the week of 13-19 June 2010, according to data released by STR.
In year-over-year measurements, the industry’s occupancy last week increased 5.8 percent to 66.7 percent. Average daily rate rose 1.1 percent to US$98.03—the third time in four weeks that the measurement has risen. Revenue per available room rose 7.0 percent to US$65.36.
The Luxury Chain Scale segment achieved a 12.3-percent RevPAR lift to US$165.99, a 4.2-percent increase in ADR to US$233.07 and a 7.8-percent rise is occupancy to 71.2 percent. The Upper Upscale segment also fared well as occupancy rose 6.6 percent to 75.3 percent, ADR increased 2.5 percent to US$142.67, and RevPAR jumped 9.3 percent to US$107.47.
Fourteen of the Top 25 Markets (based on number of guestrooms, excluding Las Vegas) achieved double-digit RevPAR increases. Among them, Los Angeles-Long Beach, California (+21.1 percent to US$96.86), Denver, Colorado (+20.1 percent to US$73.94), and New York, New York (+19.5 percent to US$192.45) led the way. Eight of the Top 25 Markets experienced declines in RevPAR, led by Dallas, Texas (-6.6 percent to US$44.68) and Nashville, Tennessee (-4.9 percent to US$61.63).
New York outdistanced the other Top 25 Markets in ADR gains, racking up a 14.1-percent increase to US$225.86. Other leading ADR gainers included: Los Angeles-Long Beach (+9.5 percent to US$124.99), Washington, D.C. (+6.4 percent to US$154.70) and San Francisco-San Mateo, California (+4.1 percent to US$128.15). At the other end of the spectrum for the week were Nashville (-7.6 percent to US$88.85), Seattle, Washington (-6.2 percent to US$111.20) and Anaheim-Santa Ana, California (-5.5 percent to US$101.63).
Twenty three of the Top 25 Markets posted year-over-year gains in occupancy for the week. Leading the way were Denver (+16.9 percent to 76.3 percent), Detroit, Michigan (+16.5 percent to 64.9 percent) and Chicago, Illinois (+14.7 percent to 79.1 percent). The two Top 25 Markets to experience occupancy declines for the week were Orlando, Florida (-3.1 percent to 67.7 percent) and Dallas (-3.6 percent to 54.9 percent)
View U.S. hotel review for week ending 19 June.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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