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Stock update: New UBS ratings and Las Vegas Sands

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24 September 2010
By Shawn A. Turner
Finance Editor
Shawn@HotelNewsNow.com

HotelNewsNow.com recaps hotel-related financial news each Friday. Following are updates for: Choice Hotels International, Host Hotels & Resorts, Las Vegas Sands Corporation, Marriott International, and Starwood Hotels & Resorts Worldwide.

The Baird/STR Hotel Stock Index was at 2025.15 as of 10 a.m. today. It closed Thursday at 1971.85.

UBS ratings 

UBS has initiated coverage on several hotel companies, according to streetinsider.com. Included are:

• Silver Spring, Maryland-based Choice Hotels International (NYSE: CHH) at “neutral” and a US$36 price target. The stock closed Thursday at US$35.05 per share. The stock year-to-date is up 10.7%.
• Bethesda, Maryland-based Marriott International (NYSE: MAR) with a “buy” rating and US$42 target. The stock closed Thursday at US$34.58 per share. Year-to-date, the shares are up 26.9%.
• White Plains, New York-based Starwood Hotels & Resorts Worldwide (NYSE: HOT) at “buy” with a US$60 target. The stock closed Thursday at US$50.48 per share. The shares are up 38% year-to-date.
• Bethesda-based Host Hotels & Resorts (NYSE: HST) with a “buy” rating and US$18 target. The stock closed Thursday at US$14.01 per share. The shares year-to-date are up 20.1%.

Las Vegas Sands

Las Vegas Sands Corporation reached a new 52-week high of US$33.65 per share on 22 September of US$33.65 per share. The stock closed Thursday at US$31.99 per share. Year-to-date, the stock is up 114.1%.

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25 September 2010 at 10:56 PM Central Time
In response to: Stock update: New UBS ratings and Las Vegas Sands
pete commented:
choice and wyndham should be rated as 'SELL' for simple reason lot of their franchisee's want to leave theier brand for lack of central reservation that these franchisee's are getting from brand toll free and brand internet site. These franchise companies are overburdenning their franchisee's with fee's[maintanance of equiptment fee's changing of sighn exp, conference fee's Etc;]. now these revenue generators for CHOICE, WYNDHAMS, etc are not satisfied by them and feel bullied by them. It is matter of time which is fast approaching and as soon as they get chance are leaving them and surely not going to come back SO the future revenue is fast approaching and they are loosing their revenue genetors in wholesale. Their is time to wake up and save these customers but by being fair and letting them leave peacefully and maintain a healthy relationship instead of threatening with LD. The future of the stock is in a peaceful harminious, healthy relation with the one's that feed you. Be ethical and avoid mafia tactics to make money that is the way to prosper in these kind of hospitality business. The hotel operators dont argue and just give to their customers to please them, SO should franchising companies to proper. The dilemma the hotel companies are facing is that their ADR has not increased in last decade but their expense has shot out of proportion and franchisors should realise this VERY SOON. Time to use national survey companies are useless and go straightt to their source of income if they really want their stocks to stay realisticcally UP.



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