HENDERSONVILLE, Tennessee—All seven chain-scale segments reported increases in the three key performance metrics during the week of 10-16 October 2010, according to data from STR.
The upscale segment reported the largest occupancy increase, rising 9.1% to 72.6%, followed by the independent segment with an 8.7% increase to 61.5%.
The luxury segment rose 2.0% in average daily rate to US$255.46, reporting the largest increase in that metric.
Two segments experienced double-digit revenue per available room increases: the upscale segment (+10.1% to US$79.38) and the midscale-without-food-and-beverage segment (+10.0% to US$56.13).
Overall occupancy increased 8.3% to 63.8%, ADR was up 0.9% to US$100.40, and RevPAR ended the week up 9.4% to US$64.09.
Among the top 25 markets, Detroit, Michigan, achieved the largest occupancy increase, rising 16.2% to 63.5%. Nashville, Tennessee (-4.2% to 60.2%) and San Francisco/San Mateo, California (-4.2% to 87.0%), reported the largest occupancy decreases.
Three markets posted ADR increases of more than 5%: Los Angeles-Long Beach, California (+6.6% to US$122.70); New York, New York (+6.2% to US$269.41); and Anaheim/Santa Ana, California (+6.1% to US$109.91).
Anaheim-Santa Ana reported the largest RevPAR increase, rising 21.1% to US$84.06. San Francisco/San Mateo fell 13.6% to US$138.14, reporting the largest RevPAR decrease in that metric.
Source: STR
Source: STR
Source: STR
