HENDERSONVILLE, Tennessee—The Midscale with-food-and-beverage segment reported the largest revenue per available room increase for the week ending 6 November 2010, according to data compiled from STR.
The segment’s RevPAR was up 11.2% to US$40.62, occupancy rose 8.2% to 49.5%, and average daily rate increased 2.8% to US$82.03.
Overall, the total U.S. hotel industry’s occupancy increased 6.2% to 58.2%, average daily rate was up 1.9% to US$99.29, and RevPAR ended the week up 8.2% to US$57.75.
Among the chain-scale segments, the economy segment reported the largest occupancy increase, rising 8.5% to 50.4%.
The luxury segment reported the largest ADR increase, rising 5.3% to US$251.36, followed by the upper-upscale segment (+2.9% to US$149.53) and the midscale with-food-and-beverage segment. The economy segment ended the week virtually flat in ADR, reporting a 0.1% decrease to US$48.30.
Other than the midscale with-food-and-beverage segment, the luxury segment was the only segment to report a double-digit RevPAR increase, rising 10.0% to US$176.39.
Among the top 25 markets, Orlando, Florida, experienced the largest occupancy increase, rising 24.3% to 62.4%. None of the top markets reported occupancy decreases for the week.
New Orleans, Louisiana, led the ADR increases, rising 17.4% to US$133.10, followed by New York, New York, with a 10.2% increase to US$286.62. Detroit, Michigan, reported the largest ADR decrease, falling 5.9% to US$73.46.
Four markets posted RevPAR increases of more than 25%: New Orleans (+44.6% to US$106.01); Orlando (+29.0% to US$58.85); Chicago, Illinois (+28.0% to US$92.03); and Atlanta, Georgia (+27.3% to US$56.77). Two markets experienced RevPAR decreases: Tampa-St. Petersburg (-5.0% to US$46.45) and Philadelphia (-2.9% to US$73.05).