HENDERSONVILLE, Tennessee—Oahu Island, Hawaii, experienced the largest increases in all three key performance metrics for the week of 23-29 January, according to data from STR.
The market’s occupancy rose 20.5% to 84.5%, average daily rate was up 14.2% to US$160.94, and revenue per available room increased 37.7% to US$136.02.
Overall, the U.S. hotel industry’s occupancy increased 6.7% to 52.0%, ADR was up 2.7% to US$97.63, and RevPAR finished the week up 9.6% to US$50.75.
Among the top 25 markets, Nashville, Tennessee (+17.4% to 50.0%), and Detroit, Michigan (+17.2% to 53.2%), experienced significant occupancy increases along with Oahu Island. New Orleans, Louisiana, posted the largest occupancy decrease, falling 8.2% to 58.0%.
San Francisco/San Mateo, California, reported the second-highest ADR increase—an 11.8% gain to US$142.70. Orlando, Florida, fell 7.1% to US$98.25, reporting the largest ADR decrease.
Three markets, excluding Oahu Island, achieved RevPAR increases of more than 20%: Nashville (+28.7% to US$47.21); San Francisco/San Mateo (+27.7% to US$108.94); and Houston, Texas (+20.4 % to US$60.64). Orlando fell 9.2% in RevPAR to US$62.36.
Among the chain-scale segments, the upscale segment experienced the largest occupancy increase, rising 7.8% to 63.4%, followed by the midscale-without-food-and-beverage segment (+7.0% to 51.7%) and the independent segment (+6.9% to 48.5%).
The luxury segment rose 3.6% in ADR to US$240.59, reporting the largest increase in that metric, followed by the upper-upscale segment with a 3.3% increase to US$142.77.
The independent segment posted the only double-digit RevPAR increase, rising 10.0% to US$44.58, followed by the luxury segment (+9.8% to US$158.15) and the upscale segment (+9.5% to US$67.69).