HENDERSONVILLE, Tennessee—Orlando, Florida, achieved the largest increases in all three key performance metrics for the week of 20-26 February 2011, according to data from STR.
The market’s occupancy increased 32.5% to 88.4%, average daily rate rose 16.5% to US$111.80, and revenue per available room increased 54.3% to US$98.86.
Overall, the U.S. hotel industry’s occupancy increased 8.4% to 59.9%, ADR was up 3.4% to US$99.38, and RevPAR finished the week up 12.1% to US$59.54.
Among the remaining top 25 markets, two markets reported occupancy increases of more than 15%: Norfolk-Virginia Beach, Virginia (+20.3% to 49.7%), and Detroit, Michigan (+15.4% to 58.4%). New Orleans, Louisiana, fell 13.0% in occupancy to 66.5%, reporting the largest decrease in that metric.
Three markets, excluding Orlando, achieved double-digit ADR gains: Oahu Island, Hawaii (+15.5% to US$167.05); Los Angeles-Long Beach, California (+13.8% to US$130.53); and Miami-Hialeah, Florida (+11.5 percent to US$195.24).
Washington, D.C., reported the largest decreases in ADR (13.1% to US$132.35) and RevPAR (21.6% to US$75.43).
Three markets, other than Orlando, reported RevPAR increases of more than 20%: Los Angeles-Long Beach (+26.5% to US$95.33); Oahu Island (+25.0% to US$148.77); and Anaheim-Santa Ana, California (+22.6%to US$76.45).
Among the chain-scale segments, the independent segment achieved the largest occupancy increase, rising 10.9% to 57.4%, followed by the midscale segment with a 10.2% increase to 53.3%.
The luxury segment experienced the only double-digit ADR increase, rising 11.3% to US$259.03. The independent segment reported the largest RevPAR increase, rising 17.7% to US$55.43.