HENDERSONVILLE, Tennessee—New Orleans, Louisiana, achieved the largest increases in average daily rate and revenue per available room for the week of 27 February-5 March 2011, according to data from STR.
The market’s ADR rose 36.7% to US$158.02 and its RevPAR jumped 52.8% to US$117.71. Occupancy for New Orleans rose 11.8% to 74.5%.
Overall, the U.S. hotel industry’s occupancy increased 7.1% to 58.8%, ADR was up 3.1% to US$99.06, and RevPAR finished the week up 10.3% to US$58.25.
Among the top 25 markets, Dallas, Texas, achieved the largest occupancy increase, rising 20.2% to 60.9%, followed by Boston, Massachusetts (+16.9% to 62.2%), and Tampa-St. Petersburg, Florida (+15.8% to 77.0%).
Atlanta, Georgia, reported the largest decreases in all three key performance metrics. The market’s occupancy fell 3.3% to 59.3%, its ADR decreased 12.3% to US$83.48, and its RevPAR dropped 15.2% to US$49.53.
Among the chain-scale segments, the upscale segment experienced the largest occupancy increase, rising 7.9% to 69.2%, followed by the independent segment with a 7.4% increase to 55.7%.
The luxury segment posted the only ADR increase of more than 5%, up 6.4% to US$252.31.
Three segments achieved double-digit RevPAR increases: the luxury segment (+11.8% to US$176.26); the upscale segment (+11.2% to US$75.83); and the upper-midscale segment (+10.3% to US$53.72).