HENDERSONVILLE, Tennessee— The U.S. hotel industry recorded an 11.6% revenue-per-available-room gain for the week ending 21 May 2011, according to data from STR.
The increase pushed RevPAR to US$67.52 for the week. The industry’s occupancy rose 6.2% to 65.4%, and its average daily rate increased 5.1% to US$103.23.
"The U.S. hotel industry reported its strongest weekly performance since early April," said Steve Hood, senior VP at STR. "We are hoping this momentum will continue through Memorial Day weekend and into the summer travel season."
Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase with an 8% jump to 68%, followed by the luxury segment (+6.8% to 77.3%) and the midscale segment (+6.7% to 58.5%).
Two segments experienced ADR increases of more than 5%: the luxury segment (+8.5% to US$260.71) and the upper-upscale segment (+5.9% to US$154.50).
The luxury segment jumped 15.8% in RevPAR to US$201.62, reporting the largest increase in that metric. The upper midscale segment followed with a 12.3% increase to US$64.96.
Among the top 25 markets, four achieved double-digit occupancy increases: Denver, Colorado (+20.4% to 81.2%); Detroit, Michigan (+20.2% to 66.1%); Tampa-St. Petersburg, Florida (+18.8% to 62.9%); and Philadelphia, Pennsylvania-New Jersey (+10% to 81.9%). Nashville, Tennessee (-7.7% to 67.7%) reported the largest occupancy decrease.
San Francisco/San Mateo, California, jumped 21.2% in ADR to US$163.11, reporting the largest increase in that metric. New Orleans fell 2.7% in ADR to US$130.02, posting the largest ADR decrease.
Three markets experienced RevPAR increases of more than 25 percent: Denver (+37.6% to US$87.68); San Francisco/San Mateo (+31.8% to US$150.11); and Tampa-St. Petersburg (+28.2% to US$61.03). New Orleans reported the only RevPAR decrease, falling 8.5% to US$90.24.