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5 things to know: 16 June 2011

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16 June 2011
By The HNN editorial staff


Story Highlights

• U.S., Canada weekly data from STR;
• STR Global releases pipeline data for Americas regions;
• Asia/Pac leads the global travel market;
• Langham looks to grow globally; and
• Starwood expects big things in China.

United States and Canada hotel performance numbers for the week ending 11 June have arrived from our parent company, STR.

U.S.: All seven chain-scale segments
achieved increases in the three key performance measurements during the week of 5-11 June.

Overall, U.S. hotel industry occupancy rose 3% to 67.7%, average daily rate increased 3.5% to US$102.09, and revenue per available room finished the week up 6.6% to US$69.09.

Canada: The Canadian hotel industry
reported increases in all three key performance metrics for the week of 5-11 June 2011.

In year-over-year measurements, the Canadian hotel industry ended the week with a 2.8% increase in occupancy to 72.6%, a 1.3% increase in ADR to CAD$143.17 (US$145.05) and a 4.2% increase in RevPAR to CAD$103.97 (US$105.31).

And the hotel data keeps rolling in. STR Global today has pipeline data for the Caribbean/Mexico and Central/South America regions.

Caribbean/Mexico:
The Caribbean/Mexico hotel development pipeline comprises 133 hotels totaling 20,320 rooms, according to the May 2011 STR Construction Pipeline Report.

Central/South America: The Central/South America hotel development pipeline comprises 175 hotels totaling 28,243 rooms, according to the May STR Global Construction Pipeline Report.

The Asia/Pacific region is the world’s fastest growing travel market, according to PhoCusWright’s new report “Asia Pacific Online Travel Overview: Fourth Edition—Hotels.”

Gross travel bookings increased 17% to US$255.8 billion in 2010, compared to 2009, and far surpassed 2008 growth, according to a report from HotelNewsNow.com correspondent Christine Blank. Several factors contributed to the growth, including an increase in disposable incomes, infrastructure development (including airports and hotels), growing demand for travel services, and access to the Internet for online bookings.

The Asia/Pacific region’s online hotel booking revenues jumped by 33% in 2010, and will grow by 18% in 2011 and by 14% in 2012. “Online channels will grow dramatically through 2012 to reach US$19.7 billion by 2012,” according to the PhoCusWright report.

Langham Hotels International is planning to grow its global brand footprint, according to a story by HotelNewsNow.com contributor Harvey Chipkin.

The company is looking at expansion in Europe and Asia, according to Bob van den Oord, VP of sales and marketing for
Langham.

“This is the future,” van den Oord said. “Going forward over the next 20 years, the economies of the U.S. and Europe will double, while China and India will multiply by eight times, and all those travelers will need rooms.”

Starwood Hotels & Resorts Worldwide expects China to be the company’s biggest growth market during the next three to four years, according to a Bloomberg report.

Approximately 90
Starwood hotels are under construction in China, or 30% of its pipeline of 300 properties, president and CEO Frits van Paasschen said.

“The difference between China, more than anything else right now, is the absolute magnitude of the growth potential given the size of the economy in its trajectory of development,” van Paasschen said during a phone interview. “The growth of China’s economy and urbanization represents an enormous amount of demand.”

Compiled by Shawn A. Turner.

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