LONDON—STR Global, the leading provider of market data to the world’s hotel industry, has increased the market coverage in the country with the addition of two Danish hotel groups.
The provision of hotel performance data by Zleep Hotels and Comwell Hotels brings the number of hotels contributing data to STR Global to 85, representing 13,500 rooms. This increase in market penetration allows STR Global to provide more in-depth market information to Danish hoteliers across a wider market class of hotels.
Revenue managers at Zleep and Comwell hotels are now able to use the STAR and other reports available from STR Global to keep a closer eye on market developments. Customised competitive sets provide for precise benchmarking against user-defined groups of hotels across the matrices of occupancy, average daily rate and revenue per available room.
“We are delighted to have increased our involvement in the Danish hotel market”, said Elizabeth Randall, managing director of STR Global. “The positive sentiment we are receiving from existing participants has been rewarding, and the enlarged scope of our coverage in this market makes us the ‘go to’ resource for hotel performance data in Denmark.”
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