Special Report: Building a reputation

Reputation management should be a team effort
Part One of the four-part series on hospitality reputation management, “Developing a reputation,” focuses on who should shoulder the responsibility.

Address online guest feedback internally
Done well, true reputation management is a function that touches many aspects of a hotel’s operations. Making changes to operations naturally improves your hotel’s reputation.

‘Reputation management is revenue management’
Introducing readily available online guest feedback into a hotel’s revenue management strategy is growing in popularity and success.