LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for July 2011, according to data compiled by STR and STR Global.
The Americas region ended July with a 2.9-percent increase in occupancy to 69.9 percent, average daily rate was up 4.5 percent to US$105.68, and revenue per available room rose 7.5 percent for the month to US$73.82.
Among the key markets in the region, Santiago, Chile, reported the largest occupancy increase, rising 12.2 percent to 73.6 percent. Three other markets also reported double-digit occupancy increases: Montreal, Canada (+11.7 percent to 77.0 percent); Miami, Florida (+11.4 percent to 75.8 percent); and Rio de Janeiro, Brazil (+10.7 percent to 72.1 percent). Toronto, Canada (-0.9 percent to 73.3 percent), and Washington, D.C. (-0.7 percent to 76.2 percent), posted the only occupancy decreases for the month.
Sao Paulo, Brazil, jumped 33.8 percent in ADR to US$143.20, experiencing the largest increase in that metric, followed by Rio de Janeiro (+24.8 percent US$198.97).
Washington, D.C., was the only market to report decreases in both ADR (-0.6 percent to US$129.83) and RevPAR (-1.2 percent to US$98.88).
Four markets achieved RevPAR increases of more than 25 percent: Sao Paulo (+39.8 percent to US$97.39); Rio de Janeiro (+38.1 percent to US$143.48); Santiago (+29.9 percent to US$111.52); and Montreal (+26.1 percent to US$109.07).
Performances of key countries in July (all monetary units in local currency):
*percentages are increases/decreases for July 2011 vs. July 2010
View Global hotel review for July 2011.
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