LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for September 2011, according to data compiled by STR Global.
Year-over-year, September 2011 figures for Europe (U.S. dollars, euros and British pounds):
Source: STR Global
“After a more muted performance in August, European hoteliers reported growth for September in line with the previous months of this year”, said Elizabeth Randall, managing director of STR Global. “While the wider economic climate has become more difficult during the past two months, the hotel market, so far, has continued to see demand increases. However, the hotel industry traditionally lags changes in the broader economy, and should the economic environment become even more challenging during the coming months, demand likely will be impacted”.
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Highlights from key market performers for September 2011 include (year-over-year comparisons, all currency in euros):
• Tel Aviv, Israel, reported the only double-digit occupancy increase, rising 36.9 percent to 79.1 percent.
• Düsseldorf, Germany (-7.4 percent to 68.9 percent), and Malmo, Sweden (-7.3 percent to 69.0 percent), posted the largest occupancy decreases for the month.
• Aberdeen, United Kingdom, rose 26.0 percent in ADR to EUR102.44, reporting the largest increase in that metric, followed by Lisbon, Portugal, with a 25.6-percent increase to EUR107.16.
• Three markets experienced double-digit ADR decreases: Cardiff, United Kingdom (-17.9 percent to EUR62.92); Düsseldorf (-15.4 percent to EUR95.30); and Cologne, Germany (-12.4 percent to EUR104.17).
• Three markets achieved RevPAR increases of more than 30 percent: Tel Aviv (+50.4 percent to EUR141.41); Aberdeen (+33.3 percent to EUR85.86); and Lisbon (+31.2 percent to EUR90.45).
• Düsseldorf fell 21.7 percent in RevPAR to EUR65.64, reporting the largest decrease in that metric, followed by Cardiff with a 17.9-percent decrease to EUR47.01.
Performances of key countries in September (all monetary units in local currency):
*percentages are increases/decreases for September 2011 vs. September 2010
View Global Hotel Review for September.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
