HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 8-14 February 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 2.8 percent to end the week at 58.4 percent. Average daily rate dropped 0.4 percent to finish the week at CAD$125.53. Revenue per available room for the week decreased 3.2 percent to finish at CAD$73.33.
The market results for occupancy, ADR and RevPAR fluctuated greatly in year-over-year measurements. Montreal Downtown experienced the greatest increase in occupancy at 25.3 percent to 71.3 percent. Alberta North Area reported the largest decrease in occupancy, down 14.3 percent to 55.1 percent. Prince Edward Island, Canada, reported the largest increase in ADR, up 24.0 percent to CAD$85.49. The largest decreases in ADR were reported by Quebec North (-4.4 percent to CAD$142.20), Toronto Downtown (-4.4 percent to CAD$148.32), and Alberta North area (-4.4 percent to CAD$155.50). Montreal Downtown reported the largest increase in RevPAR (+25.0 percent to CAD$97.95). Alberta North Area was down by 18.1 percent in RevPAR, the greatest drop of any segment.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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