HENDERSONVILLE, Tennessee—The upscale segment reported the largest average-daily-rate and revenue-per-available-room increases in October 2011, according to data from STR.
The segment’s ADR rose 4.7% to US$115.97 and its RevPAR increased 7.7% to US$85.35.
Overall, the U.S. hotel industry’s occupancy rose 2.9% to 63.1%, its ADR was up 3.9% to US$104.99, and its RevPAR increased 7% to US$66.20.
Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase, rising 3.4% to 65%, followed by the independent segment with a 3.2% gain to 59.5%.
None of the chain-scale segments reported performance decreases during October.
Among the top 25 markets, Detroit, Michigan, reported the largest occupancy increase, rising 10.4% to 64.5%, followed by Nashville, Tennessee, with a 10.3% increase to 67.8%. New Orleans, Louisiana, fell 3.1% in occupancy to 69.6%, posting the largest decrease in that metric.
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Four top markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+19.4% to US$188.24); Miami-Hialeah, Florida (+12% to US$141.37); Nashville (+11.9% to US$99.15); and St. Louis, Missouri-Illinois (+11.4% to US$91.75). Atlanta, Georgia (-1.6% to US$87.02), and Washington, D.C. (-0.5% to US$158.80), reported the only ADR decreases.
Nashville jumped 23.5 percent in RevPAR to US$67.25, achieving the largest increase in that metric, followed by Miami-Hialeah (+22.4% to US$105.71) and San Francisco/San Mateo (+20.4% to US$161.27). Atlanta fell 3.8% in RevPAR to US$52.98, posting the largest decrease in that metric, followed by Washington, D.C., with a 1.8% decrease to US$117.56.
Source: STR
