PARIS—Qualia Development, a subsidiary of Poland’s largest bank PKO Bank Polski, and Louvre Hotels Group announced Monday the signature of a strategic franchise partnership to develop mid and upscale hotels and service residences across Poland.
With this agreement, Qualia Development, supported during negotiations by Horwath HTL consultants, will develop seven projects, representing a total of about 1,000 rooms. These establishments, that are expected to open one after another between 2012 and 2016, will be under Louvre Hotel Group’s iconic brands Golden Tulip (4 stars) and Royal Tulip (5 stars).
One hotel will be located in Warsaw next to the airport and major business district. Except from this one, that targets business customers, the other establishments will be mostly condo hotels projects located in popular Polish tourist destinations. Four projects will be located on the Baltic coast (the first destination for holidays for Poles) and another one in Zakopane, in the Tatras mountain (the second most popular leisure destination of the country). The last one will be in the notable spa town Duszniki--Zdroj.
The first project to be opened will be located in the city of Miedzyzdroje, a major seaside tourist destination in Poland located only 20 kilometers from Germany. The Golden Tulip Miedzyzdroje Residence will be opened in June 2012 and will enjoy a great location about 100 meters from the beach and close to the folkloric city center and its famous 395-meters long pier.
The projects in Miedzyzdroje are financed by PKO Bank Polski, and the hotel will be managed by a management company part of the group.
For Leszek Piotr Nalecz, Chief Executive Officer of Qualia Development: “The signature of the strategic franchise partnership with Louvre Hotels Group is for us a major milestone in the launch of our hospitality activity. The portfolio of 7 hotels and serviced residences realised with Louvre Hotels are all based on assets already secured by us or by our shareholder PKO Bank Polski
Pierre-Frédéric Roulot, Chairman of Louvre Hotels Group, stated: “We welcome this partnership that will enable Louvre Hotels Group to actively participate in the tourism sector in Poland. Louvre Hotels Group is determined to pursue its expansion in the Eastern European market, where we plan to have a portfolio of 40 hotels in 2015.”
Louvre Hotels Group press contacts
Camille Sassi – 01 42 91 47 40 – firstname.lastname@example.org
Olivia Meyer – 01 42 91 49 71 – email@example.com
Qualia Devlopment Press Contact
Monika Sliwa - +48 22 378 98 00 - Monika.Sliwa@ql.pl