LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for 2011, according to data compiled by STR and STR Global.
In 2011, the Americas region reported a 4.2-percent increase in occupancy to 60.2 percent, a 3.8-percent gain in average daily rate to US$104.26, and an 8.2-percent jump in revenue per available room to US$62.79.
Among the key markets in the region, Santiago, Chile, reported the largest occupancy increase, rising 9.4 percent in occupancy to 71.5 percent, followed by Mexico City, Mexico (+7.9 percent to 62.5 percent), and Miami, Florida (+7.4 percent to 75.6 percent). Vancouver, Canada, experienced the largest occupancy decrease, falling 1.9 percent to 66.6 percent.
Three markets achieved double-digit ADR increases for the year: Sao Paulo, Brazil (+24.2 percent to US$141.54); San Francisco, California (+13.9 percent to US$155.14); and Rio de Janeiro, Brazil (+13.0 percent to US$205.23). Vancouver ended the year virtually flat in ADR with a 0.9-percent decrease to US$143.84, reporting the only decrease in that metric.
Sao Paulo (+27.8 percent to US$96.16) and Rio de Janeiro (+21.1 percent to US$155.35) experienced the largest RevPAR increases in 2011. Vancouver was the only market to report a RevPAR decrease, falling 2.7 percent to US$95.74.
Performances of key countries in 2011 (all monetary units in local currency):
| |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Brazil |
68.5% |
+2.4% |
BRL234.66 |
+15.0% |
BRL160.76 |
+17.9% |
| Canada |
61.9% |
+1.7% |
CAD127.94 |
-0.6% |
CAD79.18 |
+1.1% |
| Mexico |
56.8% |
+3.4% |
MXN1,277.04 |
-0.8% |
MXN725.85 |
+2.6% |
| United States |
60.1% |
+4.4% |
USD101.64 |
+3.7% |
USD61.06 |
+8.2% |
*percentages are increases/decreases for 2011 vs. 2010
In December 2011, the Americas region increased 3.9 percent in occupancy to 48.0 percent, rose 2.8 percent in ADR to US$103.01, and was up 6.8 percent in RevPAR to US$49.40.
View Global Hotel Review for December 2011.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
