Distribution Channel Analysis study released

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24 January 2012
By The HNN editorial staff


 


Click image to download the full report as a PDF.


To help hoteliers from all facets of the industry better understand the complexities of hotel room distribution, the AH&LA teamed with STR to create a special report, “Distribution Channel Analysis; a Guide for Hotels.”

 

Executive Summary
Executive Summary findings are broken out into categories, including: Prices, Price Elasticity and Demand; Individual Channel Profiles; and Finding Highlights.

Authors discuss release of distribution report 
The 214-page Distribution Channel Analysis study, which will be released Tuesday at ALIS, has been dubbed “a comprehensive study on the value of each of the channels.”

 



News release: Distribution study available for download
The comprehensive report discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape.


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